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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

And they turned to local creative website agency People People to define and create a memorable brand and visual identity. From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. It's pickleball, after all."

Branding 448
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Meet the Mancunian maximalist pattern maker, Patricia Shea

Creative Boom

Patricia Shea doesn't like being pigeonholed, but as a pattern designer, her hand-painted creations within that field are rich and varied. I am a brand," says Patricia. Painted and digitally arranged patterns become products in Patricia's store. "I I just adore repeating patterns and creating them," she continues.

Patterns 397
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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

In a drinks market overflowing with kombuchas, seltzers, and adaptogen-laced elixirs, where health-conscious consumers are becoming increasingly selective with their choices, being the go-to brand is no easy feat. Enter Earthling Studio, which was tasked with overhauling HALFDAY's visual identity and brand world.

Branding 321
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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. But behind the scenes, there's a lot more going on.

Education 518
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Inside the thinking behind Frontify Futures' standout brand identity

Creative Boom

Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future? The system's alive; that's the point.

Branding 236
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The 25 creative studios inspiring us the most in 2025

Creative Boom

DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.