Creative Boom

JANUARY 31, 2024

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

Branding 531

Branding Brand Education Consulting 531

Creative Boom

OCTOBER 22, 2024

A typeface can define the character of a brand just as much as a logo or colour palette," he says. By designing a typeface specifically for the festival, we were able to infuse the brand with a unique visual voice that extended across all its materials, from posters to digital interfaces."

Arts and Crafts 448

Arts and Crafts Client Fonts Consulting 448

Creative Boom

MARCH 12, 2024

Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.

Sports 541

Sports Brand Branding Portfolio 541

Creative Boom

APRIL 3, 2023

The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding. It strongly taps into nostalgia to enhance the brand's appeal.

Branding 541

Branding Brand Production Marketing 541

Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.

Brand 482

Brand Branding Digital Advertising 482

Creative Boom

JULY 13, 2022

The world's largest design consultancy has collaborated with yoga studio Love Supreme Projects to create an identity that finds a new spin on the familiar practice. Made up of bold colours and inky splotches, the brand turns the concepts of yoga into a visual language in a way that contrasts stereotypical aesthetics. © Pentagram.

Branding 513

Branding Brand Consulting Typography 513

Graphic Design Junction

DECEMBER 27, 2024

The collection of 50 best logos of 2024 you need to see and spark your creativity showcases innovative designs that are redefining logo concepts and visual branding. From startups to established brands, these logos set the bar for creativity and professionalism. Omnia Consulting Logo Design 6. Freela Me Logo Design 2.

Templates 251

Templates Fonts Brand Branding 251

Creative Boom

OCTOBER 6, 2023

Designed in collaboration with North , the fresh brand is inspired by a murmuration of birds or a shoal of fish with letterforms of the Howden name brought together to reflect this unified sentiment. In the UK, Howden is introducing its brand to a consumer retail audience, with insurance brokers offering consultancy on the high street.

Branding 448

Branding Brand Networking Consulting 448

Creative Boom

OCTOBER 23, 2024

Montreal hosted the summit for the first time in 2025, so it was important that both the consultancy behind the identity and the collaborating artist be local. The FMJF was looking to define a brand that would support the summit's growing national notoriety and be a representation of Montreal's unique perspective."

Consulting 293

Consulting Artist Art Client 293

Creative Boom

MARCH 18, 2025

Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline. In one word: confidence, says Vasconcelos.

Branding 248

Branding Brand Travel Consulting 248

Creative Boom

OCTOBER 10, 2023

Put simply, they're pretty much the OGs of modern branding design. They went on to help develop some of the world's most iconic brands, including The Beatles' Apple Records, Unilever, Johnson & Johnson, Google, Airbnb, the NHS and the London 2012 Olympic Games. That's not to knock tech branding per se, of course.

Agency 501

Agency Branding Brand Client 501

Creative Boom

DECEMBER 16, 2023

To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them. Graphic elements To support the brand story, Pentagram created a visual identity that adapts to real and virtual environments. This changes the view of Stereolabs from 'How good is your camera?'

Branding 510

Branding Brand Digital Production 510

Creative Boom

FEBRUARY 20, 2025

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.

Animation 284

Animation Digital Brand Branding 284

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.

Branding 476

Branding Brand Client Agency 476

Creative Boom

OCTOBER 11, 2023

Photography by Christine Donnier-Valentin The design and branding icon chats to Creative Boom about an extraordinary life and career that have helped define the creative profession and industry we know today. Music, record covers, fashion, interiors, architecture, food, brand, and advertising were all cross-referencing each other.

Branding 493

Branding Brand Client Exhibition 493

Creative Boom

MAY 7, 2024

Consequently, they've attracted a growing network of 200+ like-minded creative professionals who go to work every day and sit, write, design, consult and hang out next to each other. It was this distinguishing characteristic they were keen to highlight in a new brand identity led by Bristol-based design agency Fiasco.

Networking 537

Networking Branding Brand Agency 537

Creative Boom

NOVEMBER 11, 2024

From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.

Client 476

Client Branding Brand Agency 476

Creative Boom

JUNE 1, 2025

Senior designer Rose O'Mahony, who's been at Springetts Brand Design for 11 years, exemplifies this shift. "I Marketing and design consultant Nicholas Robb has perhaps the most enviable definition: "Having three hours during the day to take care of my kid and getting to work in my underpants if I choose to." That is success to me."

Agency 394

Agency Branding Brand Consulting 394

Creative Boom

APRIL 25, 2023

Global brand and design consultancy Elmwood has today unveiled its bold new identity for Dolmio, which aims to attract a younger audience and celebrate the generous spirit of Italian cuisine. And thanks to the help of an accompanying puppet family, the brand has effectively managed to maintain its place in the nation's heart.

Brand 493

Brand Branding Consulting Marketing 493

Creative Boom

APRIL 30, 2024

Design consultancy Elmwood has leaned into Skittles' off-beat personality to create a global brand refresh based on nonsensical core assets to appeal to Gen Z. This unusual sense of humour has been picked up by Elmwood for Skittles' major global brand refresh.

Brand 487

Brand Branding Entertainment Consulting 487

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace.

Brand 521

Brand Branding Agency Portfolio 521

Creative Boom

JUNE 12, 2024

Global brand consultancy Wolff Olins and Wieden+Kennedy Amsterdam have partnered with video game publisher Ubisoft to develop the first-ever masterbrand for its long-running Anno strategy game series. That is until Ubisoft appointed Haye Anderson as the first-ever Anno brand director last year.

Brand 468

Brand Branding Textures Entertainment 468

Graphic Design Junction

MAY 26, 2024

In the competitive world of business, a brand logo designs on other words “visual identity” can significantly influence its success. Central to this visual identity is the brand logo, a powerful symbol that encapsulates a company’s essence, values, and vision. Oliviare Brand Logo Design 2. Wonka Brand Redesign 6.

Brand 276

Brand Branding Inspiration Sports 276

Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

Brand 492

Brand Branding Client Agency 492

Graphic Design Junction

AUGUST 8, 2024

Branding is more than just a logo; it’s the soul of your business, expressed visually and verbally. A strong brand resonates with your target audience, forging an emotional connection that drives loyalty and preference. Dive in to discover how these visual masterpieces have shaped iconic brands and ignited creative sparks.

Brand 283

Brand Branding Inspiration Color 283

Graphic Design Junction

AUGUST 15, 2023

A consulting business helps other businesses by giving them good advice. These experts are called consultants. One cool thing about consulting businesses is that they can change and adapt quickly. Being honest and clear is very important in the consulting business. They stay up-to-date with the latest trends and ideas.

Consulting 237

Consulting Theme Agency Templates 237

Creative Boom

JANUARY 28, 2025

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 243

Education Brand Branding Digital 243

Creative Boom

FEBRUARY 11, 2024

The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach. More than half a billion creative brand assets are managed in XR's enterprise platform.

Production 467

Production Entertainment Advertising Advertising 467

Creative Boom

NOVEMBER 4, 2024

Brand and design consultancy BAGGI is behind the design of the campaign, and their core aim is to showcase why the UK's food and drink industry is such a vibrant place to work. Baxter says: "Adding the tastiness and appeal of consumer food and drink brands inspired us to give a more delicious feel 'Mmmake your Mark'."

Animation 273

Animation Fonts Consulting Branding 273

Creative Boom

OCTOBER 17, 2023

For help, they approached Without Studio , a London agency created to bridge the gap between graphic design and strategic consultancy, whose clients include Wahaca, Sushi Daily, Wedgwood, Third Space and Caravan Coffee. This inevitably impacts academic performance, physical development and mental health, not to mention increasing food waste.

Branding 531

Branding Brand Consulting Agency 531

Creative Boom

MARCH 3, 2025

After co-founding design consultancy Atlas and a stint as a Pentagram partner, during which she created identities for clients including Vitra, Tate and Phaidon, Stavro now runs her own practice with a focus on "designing a better world." You can read more in our articles on his Refugee Week installation and Green Man festival branding.)

Arts and Crafts 393

Arts and Crafts Self-employed Gallery Exhibition 393

Creative Boom

NOVEMBER 26, 2023

And this new brand invites all people to find their own connection with these special landscapes and help unlock their full potential. An internal steering group, made up of people working in different areas and roles across the UK, helped provide key insights to develop the direction of the new brand.

Networking 513

Networking Branding Brand Consulting 513

Creative Boom

MAY 23, 2022

Think of a successful branding agency, and you might imagine a firm that lands as many big clients as possible, extracts the maximum commission, and then tries to juggle endless projects at once and at a madcap pace. But Practice , an independent creative consultancy based in New York City, couldn't be more different than that.

Branding 356

Branding Brand Client Networking 356

Just Creative

JULY 7, 2020

Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. As such, professional photographers face heavy competition from amateurs who are more creative with branding and marketing. What is Branding for Photography Businesses? Attract new clients.

Client 254

Client Photography Brand Branding 254

Creative Boom

JUNE 6, 2022

The Indigo Design Awards celebrate "trail-blazers, risk-takers and all those on the cutting edge of the visual design world" across the fields of graphic, digital, mobile design, design for social change, branding and freelance. Design for Social Change of the Year 2022: Murals for Diversity by Boston Consulting Group.

Freelance 482

Freelance Freelance Consulting Digital 482

Creative Boom

NOVEMBER 21, 2023

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Our new brand charts an ambitious course for our future," says Teemu Suviala, global chief creative officer. "We

Agency 461

Agency Consulting Inspiration Theme 461

Creative Boom

JANUARY 31, 2024

Built around the idea of creating 'space for every conversation', the new brand positions Switchboard as a welcoming space for anyone in the extended LGBTQIA+ community to talk about whatever is on their mind. Together, they helped influence our approach and were consulted throughout the project to strengthen our work."

Branding 475

Branding Brand Consulting Inspiration 475