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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

Brand 372
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Creatives reveal how they found their best clients

Creative Boom

Image licensed via Adobe Stock It's all very well offering advice in theory, but how do freelancers and studios actually find their dream clients in practice? When you look at your list of clients, we all have a favourite. They may be a big, global brand that pays well and gives you kudos. Or they might be anything in between.

Client 474
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Ed Little of Regular Practice on what the next wave of branding design will look like

Creative Boom

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.

Brand 330
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How To Improve Your Photography Brand to Get More Clients

Just Creative

And there are many reasons why many of them are losing a steady client base. Not only will the client look at their portfolio, but also require that photographers have some form of guarantee for their work. As such, professional photographers face heavy competition from amateurs who are more creative with branding and marketing.

Client 255
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Robot Food creates nostalgia-fuelled branding for Californian cannabis candy

Creative Boom

The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding. It strongly taps into nostalgia to enhance the brand's appeal.

Brand 443
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Michael Wolff on his 'first and only' biography, delving deep into six decades of iconic branding

Creative Boom

Photography by Christine Donnier-Valentin The design and branding icon chats to Creative Boom about an extraordinary life and career that have helped define the creative profession and industry we know today. Music, record covers, fashion, interiors, architecture, food, brand, and advertising were all cross-referencing each other.

Brand 418
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How to transform difficult clients into people you love working with

Creative Boom

Play your cards right, and your worst client relationships can eventually become your best. We've all had clients that have made our lives a misery. Because let's face it, keeping existing clients is always easier than finding new ones. Yes, clients can sometimes be maddening, insanely irrational, and act like total jerks.

Client 435