Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

Brand 442

Brand Branding Packaging Design Advertising 442

Creative Boom

JULY 12, 2023

When you're a new type of company, distilling your message into a simple brand purpose and communicating that through a brand system can be a big challenge. We captured this powerful idea with the brand purpose, 'Your next move unlocked'." You can see the new branding live now on the Habyt website.

Portfolio 368

Portfolio Brand Branding Architecture 368

Creative Boom

APRIL 10, 2023

To help them on their mission, strategic and creative agency GOOD recently worked with the organisation to develop a new brand and purpose. Brand purpose NOC wanted to ensure its brand's distinctiveness and clarity of communication to help it become known as the world's most innovative oceanographic institution.

Agency 368

Agency Patterns Brand Branding 368

Creative Boom

MAY 26, 2024

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints.

Inspiration 398

Inspiration Brand Branding Consulting 398

Designer Daily

FEBRUARY 8, 2024

This audience-first approach ensures that each design element serves a purpose, contributing to a unified message that captivates and engages. Setting Clear Objectives Clarity of purpose is the cornerstone of impactful graphic design. The goal extends beyond mere aesthetics; it infuses your designs with significance and relevance.

Client 367

Client Graphic Design Graphic Arts and Crafts 367

Creative Boom

NOVEMBER 12, 2023

Those celebrating today include leading names such as Backbone Branding, Armenia (boasting nine awards), Auge Design in Italy – with six winning titles, along with Agency of The Year – and James Cropper Luxury Packaging scooping six awards in total. And there were many elements that spark purpose and positive actions.

Packaging Design 526

Packaging Design Inspiration Agency Brand 526

Creative Boom

JULY 31, 2023

The new brand for Kikin has outdoor adventure club-like references, earthy colours and bespoke illustrations that celebrate the harmony between people and the planet. Central to Kikin's brand are the badges and illustrations inspired by outdoor and adventure clubs. For people to want to join your cause, you have to feel approachable.

Inspiration 366

Inspiration Arts and Crafts Brand Branding 366

Creative Boom

MARCH 18, 2024

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski.

Travel 463

Travel Brand Branding Illustration 463

Creative Boom

FEBRUARY 1, 2023

To help communicate the unique qualities of its product, the brand teamed up with Glasgow-based creative agency Thirst to create a full 360° awareness campaign. Titled 'Look Further', it celebrates the brand's unique taste, provenance, and purpose.

Agency 378

Agency Brand Branding Portfolio 378

Creative Boom

FEBRUARY 4, 2024

Vibrant and optimistic new brand accompanied by renewed call to restore wetlands and unlock their power. Creative agency GOOD has unveiled a new brand and brand purpose for international wetland restoration charity WWT. The brand idea mirrors this optimism: Wetlands are the way.

Brand 424

Brand Branding Agency Marketing 424

Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They want purpose and authentic connection and to feel in control of how they stay.

Brand 432

Brand Branding Arts and Crafts Travel 432

Creative Boom

MAY 27, 2024

At its heart, Compound is a preventative healthcare and performance brand. The design team thought the brief was "absolutely fascinating" as Compound was "purposefully looking for an outside point of view and to build a brand with a distinct opinion," according to DesignStudio APAC principal James Duru.

Coding 320

Coding Brand Branding Programming 320

Creative Boom

FEBRUARY 15, 2024

Go.Compare, the brand we all can't help but sing in our heads, has enjoyed a big and bold rebrand courtesy of Ragged Edge. With a brand so strong and instantly recognisable (97 per cent awareness, apparently), you can imagine it was quite the dream brief to help it reinvent itself and freshen its identity for existing and new customers.

Brand 508

Brand Branding Illustration Illustrator 508

Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

Brand 455

Brand Branding Client Agency 455

Creative Boom

FEBRUARY 8, 2023

Since its launch last November, the fair trade sleep brand Earthfoam has been developing products made from 100% natural materials like natural rubber, wool and cotton. Its in-house creative director crafted something special for its identity that champions the brand's sustainable credentials.

Brand 408

Brand Branding Production Photography 408

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

Brand 421

Brand Branding Production Arts and Crafts 421

Creative Boom

AUGUST 28, 2023

The UK's best-selling bone broth, previously known as Take Stock, has now been rebranded by Bristol-based brand design consultancy The Collaborators , with the new name of Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths.

Brand 408

Brand Branding Consulting Animation 408

Creative Review

NOVEMBER 22, 2019

As always, the entries included some outstanding and surprising work from around the world – ranging from branded documentaries to provocative print campaigns, visual identities, PR and blockbuster spots. The PR Grand Prix was awarded to a subversive campaign criticising the luxury goods tax imposed on sanitary products in Germany.

Brand 68

Brand Branding Agency Media 68

Creative Boom

APRIL 10, 2023

Branding a community interest company involves a mind-shift when it comes to values, as Without's work with Social Impact Coffee shows. Design studio Without helped the enterprise to stand out in a saturated market of feel-good claims with a brand that champions accountability by seeing people as profit, not cost.

Brand 534

Brand Branding Client Presentation 534

Just Creative

MAY 11, 2020

Tune in to episode 5 of the JUST Branding Podcast and listen to Stef Hamerlinck , a strategy consultant & podcaster , chat to Matt Davies and Jacob Cass on brand purpose, brand authenticity and some unique perspectives on the benefits and misuses of growing a brand from the inside out. Listen Here.

Brand 237

Brand Branding Consulting 237

Creative Boom

DECEMBER 13, 2023

With the pet sector booming, Asda wanted its own-brand pet food ranges – Hero for dogs, Tiger for cats – to discard their budget connotations. So it asked enlisted branding, design and communications agency Stormbrands to refresh and modernise its offerings in the face of increasing competition.

Brand 389

Brand Branding Agency Architecture 389

Graphic Design USA

FEBRUARY 7, 2023

Andy Askren of Grady Britton argues that purpose-driven marketing must have standards for measuring success and creating impact if consumers are to fully believe in it and embrace it. He sees progress.

Marketing 89

Marketing Marketing Brand Branding 89

Inkbot Design

MAY 20, 2024

Branding Basics: 11 Keys to Building Brand Identity Indeed, you must have heard the word “branding” being mentioned quite often recently- by marketers, entrepreneurs and even social media influencers. And why should one focus on creating a powerful brand for their business, product or personal venture?

Brand 86

Brand Branding Production Marketing 86

Creative Boom

SEPTEMBER 18, 2023

Offering top-tier networking opportunities with global brands, as well as a stellar speaker lineup, the Pentawards Festival is the perfect event for anyone working in design and packaging. And it promises to be a must-attend event for senior brand leaders, designers, marketers and design agencies. Read on to discover all the details.

Networking 430

Networking Brand Branding Theme 430

Just Creative

MAY 7, 2020

Or the difference between a purpose and a goal? Purpose – The reason you exist beyond making money (Never changes). To clarify this further, here is how I define each of these attributes: Purpose = WHY (why you do what you do). Vision = WHERE (where your brand is going and what its future looks like).

Brand 232

Brand Branding 232

Inkbot Design

MARCH 2, 2024

Brand Pillars: Build a Strong Foundation Brand pillars are the core elements that define a brand's identity, personality, and reason for existing. They serve as the foundation for all branding efforts by encapsulating what makes a brand unique, authentic, and valuable. What makes it different from the competition?

Brand 84

Brand Branding Production Inspiration 84

Creative Boom

FEBRUARY 13, 2024

Barnabus is a Christian charity that believes everybody has the right to live in their own home, have friends and family who care, and have a purpose in life. The challenge Angus and Rob faced was defining the charity's distinctive approach and overhauling the dated look and tone of voice of its branding. It's a journey."

Agency 442

Agency Brand Branding Inspiration 442

Creative Boom

APRIL 14, 2023

The UK bank's new 'friendly' brand character is based on the premise that the financial "elephant in the room needn't be so scary" as the country faces difficult and uncertain times. This has been the dream opportunity to step back and look directly at our purpose," says Emma Springham, chief marketing officer at TSB.

Brand 449

Brand Branding Agency Media 449

Creative Boom

AUGUST 8, 2023

B&B Studio was brought in to oversee the process, which involved creating a new brand positioning, identity and packaging design. And this has also been embedded into the Isle of Wight Tomatoes' new brand promise – More Sunshine, More Flavour. We love how joyful the new brand feels after a tough few years in farming.

Brand 370

Brand Branding Packaging Design Production 370

Inkbot Design

MARCH 23, 2024

Startup Branding: Crafting an Unforgettable Identity Let's start things off on a real note – your startup's brand is its calling card. ” In this ruthlessly competitive landscape, a knockout brand can spell the difference between punching above your weight class and being just another face in the crowd.

Brand 96

Brand Branding Arts and Crafts Marketing 96

Inkbot Design

JANUARY 7, 2024

The Branding Pyramid: A Strategic Framework Building a strong brand that resonates with target consumers takes careful planning and execution across multiple fronts. Enter the branding pyramid – a conceptual framework identifying the critical elements required to create a memorable, meaningful brand in the marketplace.

Brand 82

Brand Branding Production Marketing 82

Inkbot Design

MAY 24, 2024

Creative Branding Ideas: Crafting an Unforgettable Identity Have you at any time landed on a product, business, or ad campaign that instantaneously fascinated you? More often than not, this would be an encounter with intelligent branding. Building a powerful brand is not just about putting logos on things. What’s their secret?

Brand 92

Brand Branding Arts and Crafts Inspiration 92

We And The Color

SEPTEMBER 28, 2023

In purpose-driven marketing, differentiation is key. The endeavor was all about carving a distinctive niche in the purpose-driven marketing space through a rejuvenated brand strategy and a visually striking identity.

Arts and Crafts 111

Arts and Crafts Marketing Marketing Brand 111

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. But without proper branding, your startup risks fading into obscurity. Developing an effective brand is essential for distinguishing yourself, attracting loyal customers, and competing against established companies.

Brand 95

Brand Branding Marketing Marketing 95

Creative Review

JANUARY 21, 2022

The logo’s ampersand has been brought to the fore across the new visual design by JKR, in a bid to represent the way in which the brand brings people together. The post M&M’s reveals global redesign alongside new brand purpose appeared first on Creative Review.

Brand 133

Brand Branding Marketing Marketing 133

Inkbot Design

FEBRUARY 5, 2024

Brand Essence: The Heart and Soul of a Brand Brand essence is a foundational concept in marketing that refers to the heart, soul, and intrinsic nature or value of a brand. It encapsulates what a brand fundamentally stands for and what makes it unique. What Exactly is Brand Essence? What problem do we solve?

Brand 96

Brand Branding Arts and Crafts Marketing 96

Inkbot Design

MAY 13, 2024

Branding for Financial Services: Mastering Money's Image Banks and financial firms are mostly not known for their branding. The finance world is rapidly changing, and branding is increasingly becoming significant. The finance world is rapidly changing, and branding is increasingly becoming significant. Digital disruptors?

Brand 85

Brand Branding Marketing Marketing 85