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Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. In short, these studios aren't just following trends; they're setting them.
The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.
Independent London agency Without has unveiled a major branding project for Sodexo's US college dining offer, now called One&All, championing diversity through flexible design and a collegiate spirit. How do you create a brand that appeals to everyone without becoming generic? For Without, the project marks a major milestone.
A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.
While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it.
It is marking this milestone with a bold brand refresh by EDIT Brand Studio. It also aligns with Greater Manchester's Creative Health Strategy , which positions the region as a "global leader in using culture and heritage to improve the health and well-being of its residents". What's Next for Lowry?
"RTD is a crucial sector for us to reinforce our coffee leadership position in China," says Catrina Xiaoyu Wang, senior manager at Starbucks China. "As Key Starbucks RTD equities remain intact, anchoring the product within the broader brand portfolio, but fresh elements elevate the experience.
A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.
Led by Eddie Opara at Pentagram, this new dynamic branding system for security platform MIND uses swirling motion and parametric brainwaves to visualise the platform's machine-speed threat detection capabilities. There were several goals for our new brand identity.
The vast majority of them told us a positive story about how the industry is working to build a future that balances global impact with local relevance. And that means Alexander Rexworthy, design director of Outlaw , is excited about leveraging new technologies and sustainability-focused strategies.
Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.
It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.
Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.
Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.
Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them? Maybe we should just start calling it a plan or be prepared to go a little deeper.
This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.
In a sea of sterile tech tools, Kin is an AI app that feels like a confidant, thanks to a long-term collaboration with Studio Morfar that combines creative storytelling with growth strategy. Behind its emotionally intelligent brand is Copenhagen creative agency Studio Morfar, which helped shape Kin from the ground up.
This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. This strategy not only built anticipation but also provided additional time for animating and rendering the film.
Originally established in 2008 as a boutique grocery store, Anton&Anton has now started to position itself as a soulful alternative to large supermarket chains. This necessitated a careful strategy to carve out a new market position that would enable Anton&Anton to thrive beyond the capital area, where brand recognition was minimal.
Take James Hurst's session on 15 May, 'Weird the Normal, Normal the Weird', which drew over a hundred members eager to learn from the chief creative officer at Zag consultancy and former head of brand design at Google. The 'Behind the Brand' series has been particularly revelatory.
The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.
How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.
Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.
While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.
Branding for young people is full of pitfalls, from appearing patronising to engaging in cliches. Concept and strategy A new strategy was created to bind the organisation together and help steer it towards future growth and success. The young musicians are the stars of the show and now star in the branding," says Gina Hopkins.
The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'.
The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door. This wasn't AI-scanning product reviews.
Marina was asked to create a brand that would represent Woodgreen in a "clear and compelling way", and one that would inspire volunteers and staff to help communicate the full range of Woodgreen's services. Using positive and negative forms, the mark visually represents how pets and humans are dependent on one another. "It
Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' The aim was to position Decathlon "as a maker, not just a retailer". Us neither.
Credit: Nomad / F-Secure To rebrand global cyber security service F-Secure, Nomad paired a brilliantly simple brand idea with a slick new logo that speaks to modern security demands without feeling cold or inauthentic. It was a happy accident that we found this could create an 'F' when static and positioned correctly."
So they turned to DesignStudio , a branding and design agency based in London, New York and Sydney, to help focus their positioning, evolve their identity and energise their community. As a result, they refocused the brand'spositioning. Visual identity The brand identity needed to represent this ambition.
One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.
Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. These are intended to evoke the light refracting through swirling wine.
Branding a community interest company involves a mind-shift when it comes to values, as Without's work with Social Impact Coffee shows. Design studio Without helped the enterprise to stand out in a saturated market of feel-good claims with a brand that champions accountability by seeing people as profit, not cost.
The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.
In light of this transformation, Ascential needed new branding to represent this new, focused offering. So it teamed up with DesignStudio , the global brand agency with studios in London, New York, Shanghai and Sydney whose clients include Airbnb, Premier League, Panasonic, British Airways, Logitech, AT&T and Riot Games.
So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof. The new branding is the work of Hudson-Powell , partners at Pentagram London , working in collaboration with Channel 4's in-house agency 4creative.
In our exclusive interview, he shares his views on the positive influence of social media, how the pandemic broke down barriers, and the need to design sustainably. At Creative Boom, of course, we try to focus on the positive: championing new talent and the best work. Social media has been a major factor in this shift," he argues.
Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés. We needed to tell a story."
Let's start with the positives. With the platform's built-in trust factor, it's a key space for brands seeking creative partners." More broadly, LinkedIn offers something increasingly rare online: a relatively positive environment. The responses we received revealed a nuanced and fascinating reality. What's still working?
Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.
A typeface inspired by the waggle dance of a bee and illustrations that help visualise the location and seasons behind each product – OMSE ends the year on a high with its new identity for a British honey brand that aims to "free the bee". It's on a mission to become Britain's favourite honey brand. No, we didn't either. Job done!"
In the wake of this restoration, the theatre decided to launch a comprehensive rebrand and refreshed brand identity. So they turned to Good Noise , a Brighton-based creative agency specialising in branding for food, drink and hospitality. The new brand was unveiled to the public with a series of celebratory events and promotions.
From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.
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