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'Not just another fintech brand': a new identity for Apron shirks category norms

Creative Boom

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés. We needed to tell a story."

Brand 508
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50 Best Logos Of 2024

Graphic Design Junction

The collection of 50 best logos of 2024 you need to see and spark your creativity showcases innovative designs that are redefining logo concepts and visual branding. From startups to established brands, these logos set the bar for creativity and professionalism. Tarbi Finance Fintech Logo Design 7. Freela Me Logo Design 2.

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Verve's new identity for Flutterwave is a celebration of African entrepreneurial spirit

Creative Boom

Dutch agency Verve has launched its new brand identity for African fintech Flutterwave , which has just been valued at over $3 billion, currently making it the highest valued African startup on the continent. Identity is a window to interacting with the world and Verve has given us visual language and tools to do just that.".

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DesignStudio rebrands Ascential, the company behind Cannes Lions

Creative Boom

The organiser of events for the marketing and fintech industries has a new dynamic identity, conveying the power of convergence. But you've probably heard of some of its events, such as Cannes Lions, the world's largest ad industry gathering, and Money20/20, the world's largest fintech event.

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Universal Favourite create dynamic, motion-centred identity for fintech brand

Creative Boom

We explore how Universal Favourite crafted a visual identity for a new fintech brand, and how it helps raise their name above the noise. The ever-changing world of fintech is an exciting field, but the level of competition is immense to say the least. In short, it had outgrown much of its early brand work.

Brand 195
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Rocket launches new brand by Otherway

Creative Boom

Detroit-based fintech platform Rocket recently revealed a new identity designed by Otherway. It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl.

Brand 221
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PayPal's new look: How Pentagram refreshed the global payments giant

Creative Boom

Pentagram's work aims to match that simplicity while giving the brand a more contemporary and optimistic feel. PayPal, the global leader in digital payments, has unveiled a striking new identity designed by Andrea Trabucco-Campos and his team at Pentagram. This flexibility extends to a new colour palette.

Digital 536