'Not just another fintech brand': a new identity for Apron shirks category norms
Creative Boom
MARCH 28, 2023
Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés. We needed to tell a story."
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