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The eight things illustration agencies are looking for in 2025

Creative Boom

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

Agency 480
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. We share these names not to ruffle feathers or suggest that any studio not on this list is unworthy (that would be crazy!). Hopefully, their work will inspire you too.

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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.

Client 484
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The eight things illustration agencies are looking for in 2025

Creative Boom

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

Agency 443
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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Put simply, they're pretty much the OGs of modern branding design. Of course, they put as much work into their own branding as that of others. That's not to knock tech branding per se, of course.

Agency 500
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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole.

Education 518
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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Local agency People People explain how they went about it. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Caddyshack embodies both the era and sense of humour that we aimed to weave in throughout Picklewood's brand," explains Sara.

Branding 444