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Top 10 Best Books on Strategy and Business Marketing

Inkbot Design

Top 10 Best Books on Strategy and Business Marketing In a world where business competition is as fierce as a pack of hyenas fighting over a juicy piece of meat, having a solid marketing and strategy plan is critical to surviving and thriving. Think of it as your survival guide in the wilds of the business world.

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Leah Jacobs-Gordon on the artistry of book cover design

Creative Boom

The illustrator behind a series of best-selling books explains how she sums up the story and grabs the reader's attention. We all know the old saying, "Don't judge a book by its cover". Her foray into book cover design began somewhat serendipitously. But let's face it, in reality… we so do.

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Koto brings editorial finesse to Index Ventures’ new publishing brand

Creative Boom

Index Press is a culmination of resources, from books, podcasts, and articles to interactive apps. The Index Press logo is a perfect example of how this strategy was implemented, as it was deliberately designed with a shared brand DNA in mind. A companion tool called TeamPlan has been launched alongside the brand.

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Six books to supercharge your creative business in 2023

Creative Boom

These great books will soon have your motivation returning and your mind racing! To help you out, we've spotted several fantastic books that can help supercharge your creative business in 2023. Thankfully, there are strategies you can employ to get it back. Thankfully, there are strategies you can employ to get it back.

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The New Johnson & Johnson Logo

I Love Typography

Read the book, Typographic Firsts The new Johnson & Johnson logo is more than a typographic blunder. It’s also a massive branding gamble with a high risk strategy. The post The New Johnson & Johnson Logo appeared first on I Love Typography.

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'The fix starts within': new books by Radim Malinic help creatives realise their potential

Creative Boom

London design and publishing legend Radim Malinic has released not one but two new books helping creatives achieve their potential. London creative director and graphic designer Radim Malinic has a long history in publishing, and we last covered his book Pause, Breathe and Grow: Notes on mindful creative life back in 2020.

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Gretel's Ryan Moore and Andrea Traducco-Campos on the creative allure of Noma

Creative Boom

Ryan Moore, partner at the Brooklyn-based branding, strategy and design studio Gretel, described Redzepi as "warm, disarming, and candid", recalling how refreshing it was to meet a leader so invested in celebrating creativity and teamwork. And most recently, the agency partnered with Noma on a lushly designed art book, Noma 2.0:

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