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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

Founded in 2006 and based in Los Angeles, Riot Games is a major video game developer, publisher and esports tournament organiser, best known for its battle arena game League of Legends. The core colour palette is anchored in the iconic Riot Red, which has been expanded to include complementary tones, giving the system depth and flexibility.

Media 474
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

In short, any attempt to compile a list of the "best" design studios based on our own personal preferences would be highly subjective and wildly controversial. Photograph by DixonBaxi Looking for a little motivation today? Every creative should know about these 25 design studios and learn from their inspiring work.

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Why motion is the future of brand identity, and how to do it right

Creative Boom

Traditionally, brand identity focused on static elements: logos, colour palettes, typography and tone of voice. Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brand identity include motion?

Brand 449
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Supple Studio and Studio Spilsbury craft a hands-on identity for Somer Valley Brewing

Creative Boom

A new look rooted in the land The original Somer Valley Brewing logo depicted a literal landscape, but Supple Studio saw an opportunity to create something more abstract and ownable. "We But the brand's farm-first ethos goes beyond the logo. Expect homegrown textures, characterful illustrations, and evocative beer names.

Textures 365
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Ben Clark Design combines summer and winter in clever travel identity

Creative Boom

Branding Best Workplaces in Travel required balancing several themes. Founded in 2022, Best Workplaces in Travel is a yearly survey and award ceremony gathering critical insight into the factors employees in the travel industry value most in their employers. Manchester-based designer Ben Clark explains how he went about it.

Travel 476
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YumBun’s 'optimistic' new look features a 'bunrise' and a mascot called Bowie

Creative Boom

How&How co-founder and Creative Director Cat How designed the original Yum Bun logo when the brand launched 15 years ago. "It The new look aims to amp up the former branding's "feel-good vibes" through a soft pastel colour palette. In the end, something nice and simple turned out to be the best."

Branding 526
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Design Bridge and Partners shoots for the stars in new identity for The Archer School for Girls

Creative Boom

The palette's primary colours are stone and evergreen, designed to symbolise foundational support and growth potential. In contrast, secondary colours like palm, pink, sunset, and sunrise represent new growth, the divine feminine, and even Los Angeles' famous sunsets.

Education 508