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Founded in 2006 and based in Los Angeles, Riot Games is a major video game developer, publisher and esports tournament organiser, best known for its battle arena game League of Legends. The core colour palette is anchored in the iconic Riot Red, which has been expanded to include complementary tones, giving the system depth and flexibility.
In short, any attempt to compile a list of the "best" design studios based on our own personal preferences would be highly subjective and wildly controversial. Photograph by DixonBaxi Looking for a little motivation today? Every creative should know about these 25 design studios and learn from their inspiring work.
Traditionally, brand identity focused on static elements: logos, colour palettes, typography and tone of voice. Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brand identity include motion?
A new look rooted in the land The original Somer Valley Brewing logo depicted a literal landscape, but Supple Studio saw an opportunity to create something more abstract and ownable. "We But the brand's farm-first ethos goes beyond the logo. Expect homegrown textures, characterful illustrations, and evocative beer names.
Branding Best Workplaces in Travel required balancing several themes. Founded in 2022, Best Workplaces in Travel is a yearly survey and award ceremony gathering critical insight into the factors employees in the travel industry value most in their employers. Manchester-based designer Ben Clark explains how he went about it.
How&How co-founder and Creative Director Cat How designed the original Yum Bun logo when the brand launched 15 years ago. "It The new look aims to amp up the former branding's "feel-good vibes" through a soft pastel colour palette. In the end, something nice and simple turned out to be the best."
The palette's primary colours are stone and evergreen, designed to symbolise foundational support and growth potential. In contrast, secondary colours like palm, pink, sunset, and sunrise represent new growth, the divine feminine, and even Los Angeles' famous sunsets.
As the milk powder business was new for the dairy company, Them 1888 was given its own name and logo, thereby minimising the risk of confusion with the existing production of ordinary milk and cheese products. The raw material - milk from local organic cows - is collected in the area around the dairy in central Jutland, Denmark. "We
Apps can help, though, and one of the best is OnHand, a social and environmental impact app that received backing from the BBC's Dragon's Den. Brand idea and logo The brand centres around the idea: 'Mini missions that matter to you'. At the heart of the rebrand is the new logo. It may sound surprising to those who haven't tried.
McDavid admits that changing the logo of a household brand is no easy feat, as there are multiple stakeholders across several countries to consider. Jaffa's brand colours have also been amplified and revitalised to look more contemporary. For this element of the project, the studio worked with Brooklyn illustrator Spencer Gabor. "We
Marketing assets and new can designs feature festive ornament graphics, a classic Santa with a modern, mono-colour twist, vibrant contour bottle silhouettes, fresh bespoke typography and motion principles to bring the holiday magic to life. And this new global toolkit is a stylish combination of nostalgia and modern design.
The new look and logo are used across all of The Lovie Awards' digital touchpoints, including its website and social platforms. The vibrant colour palette uses shades of purple and a vivid orange that calls to mind historical graphic design greats like standards manuals.
Fork & Good's mission is to create a future where everyone, anywhere, can enjoy the best of meat," says Mother. Key elements of the rebrand began with the wordmark and logo. All of the above is wrapped in a vibrant colour palette of bright red, cool dijon, deep eggplant, and other tones that aim to be appetising and timeless.
I'm on Illustrator every day, but sometimes I just want to design something quickly without overthinking it," she shares. "I've already set up a Design Wolf brand kit with our colours and fonts, so I don't get distracted. The best part is that I can instantly resize content for other platforms. As it evolved, so did my workflow.
As Koto explains, "Microsoft is leading a new era of AI, helping people focus on what they do best: thinking, working, creating, and living." As such, the new logo aims to blend innovation and human connection. Koto then incorporated this logo into a sleek user interface, emphasising the Copilot+ PC processor capabilities.
Kate's work also uses colour in a unique and nostalgic way. The breweries brought their ideas for how best to represent their brands, and I drew each one in a way that would unite them, reflecting the spirit of the collaboration. "The In all, the image's subtle textures and sunny colour palette are a perfect fit for the Hazy IPA.
Bringing together the best of every genre for public entertainment, inspiring conversations and an enriching atmosphere, it truly is a paradise for film lovers and filmmakers. This radiant use of colour can be felt throughout the communication and resonates in a world far beyond dark cinema halls."
For instance, Coop's logo is used differently in the four countries, and in addition to the packaging design, part of the task was to find a way to handle the logo on the packaging. This meant that these three colours and shapes had to be avoided, and instead, a new way to apply the logo had to be presented.
Flutterwave already had a butterfly logo, so following 12 months of rapid growth, it had become a "symbol of reliability and trust," according to Stikkelorum, one that Verve could expand on. The fresh visual system is based on 'LabaLaba', meaning 'butterfly' in Yoruba, one of the main languages spoken in Nigeria.
Brand elements were a mix of clean lines, a sans-serif logo, a monotone colour palette, gritty illustrations and hand-drawn lettering. An extended type lock-up collection allows an engaging but cohesive brand expression so that the logobest suits its placement. The brand colours further characterise Triple Co.'s
Brand guidelines templates are the best way to show their clients how to implement their new brand identity. The Brand Guidelines templates covers all aspects of design including logo, color, type, web, Social Media, print, packaging and imagery. You may be interested in the following related articles as well.
Logo and typography Tavern wisely recognised that they didn't need to tweak much regarding the logo. They also repurposed the classic ZZs from the logo and the word "sizzle" itself (borrowed from a crispy, burnt 70's logo) as secondary assets that could dial up the playfulness and ownability of clever copy and menu item names.
It was our best decision, as it articulated our personality so simply and was warmly welcomed by the creative community. And so we refined our logo, changing the type ever so slightly to better reflect Creative Boom today. But muted background colours and various new formats and features help add a dash of interest throughout.
It would be lovely if I had time to read them all thoroughly, respond intelligently, and chat at length about how we could best cover each project on Creative Boom. Here's how to do it and some tips for standing out from the crowd. But I'll be perfectly honest: We can't cover everything. As editor, I receive hundreds of emails daily.
The goal was to design an identity that seemed like an integral part of Stockport's fabric while incorporating more fun elements, such as bright colours and illustrations, to keep it lively and engaging. More broadly, the striking logo draws inspiration from the Brutalist architecture of its shopping centre home.
With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market. Duffy describes how they blended "the iconic curves and strokes of the Carlsberg logo with bold, modern elements to create something truly memorable".
Its goal was to make the best use of Mexico's cultural wealth to promote economic growth and social development, working on two main challenges: firstly to protect Latin America's rich cultural heritage, and secondly to bring arts and culture into public education.
They aim to "bring big agency quality to smaller businesses and founders, giving them the best start possible and level the playing field". Illustration brief Owen says Rick's brief was clear: "Create illustrations that were 'twisted, colourful, full of fantastical, freaky exotic plants, flowers, and foliage, with surreal characters.' "We
Regular Practice strategy director Ed Little describes the excitement about working with a brand that could rival, if not exceed, the best of Provence and defines Folc as "a Provencal style rosé with an English edge". Little also notes the big masthead logo at the bottom and the inclusion of playful illustrations near the spout of the bottle.
At the time, they even went one step further by cheekily positioning it to lean a raised paw on the J of Jarrolds – creating a logo that would live on for many years to come. Best of all, this now means the lion is finally truly ownable by Jarrolds, becoming unique to them and, ultimately, more memorable."
With that in mind, we've picked five of the best new branding projects for September to inspire your own projects. From bold colour palettes to eco-conscious packaging, these five standout branding projects showcase how creative design can transform food brands into visual experiences that connect with consumers on a deeper level.
The re-energised brand world spans across visual and verbal identity, including a new hallmark logo, packaging design, website and social media assets. Brand equities include brand colour, primary typography, and other elements, including photography style, advertising layouts, brand guidelines, and brand visual personality.
Every element of the brand system and experience would underscore the ease with which ShareFile helps customers — and their clients — do their best work by simplifying communication, smoothing collaboration, and automating repetitive tasks." The logo, in particular, is a fascinating microcosm of the rebrand in action.
It is structured around the word 'Pets', "a brand name whose simplicity is its superpower and doubles down on its purpose of always doing what is best for pets and pet owners," says Nomad. "It We wanted to retain this whilst modernising our palette, making Pets green and more iconic rather than our background colour."
The Brand guidelines templates covers all aspects of design including logo, color, type, web, Social Media, print, packaging and imagery. Easy to replace typography and brand colours with your own. List of Best Brand Guidelines Templates: Brand Guidelines Template. Easy to replace logo and brand colours with your own.
Our vision was to bring back the best from their history and turn up the heat across the board to let the nation know they mean business," says Universal Favourite. The work began with the refinement of the logo. But in Australia, it means something else entirely. So, why is there a need for change?
Visitors are advised to 'Watch wildlife come alive when it's given space to breathe', 'Find you'll really escape if you follow the paths' and 'Discover winter provides the best kind of goosebumps'. Stiffkey Green, Holkham Pine, Burnham Flint and Cromer Coral are some of the brand colours. But that's not all there is to it.
Bringing together the best of every genre for public entertainment, inspiring conversations and an enriching atmosphere, it truly is a paradise for film lovers and filmmakers. This radiant use of colour can be felt throughout the communication and resonates in a world far beyond dark cinema halls."
That leaves a gap in the market that the new company Holiday Best aims to fill. Earlier this year, Fellow Studio , a visual branding agency based in London, partnered with new travel firm Holiday Best to create just that. This approach focuses on the finer details that define what 'best' means for each customer.
The templates including Introduction, logo, color, typography, digital, Stationery, photography, Iconography. Logo Mockups: 25 Free and Premium Mockup Templates. Logo Design Trends and Strategy Guide. 25+ Creative Branding, Visual Identity and Logo Design Examples. 25 Black T-Shirt Mockups For Your T-Shirt Design.
The new identity consists of a subtly refined brand mark, an updated colour palette, new iconography and pattern libraries, and pack visuals. The logo, for example, which displays E45 in a cell shape, has been retained, albeit rebalanced with new shapes that can be rearranged across its broad portfolio.
This presented Robot Food with a clear mission statement: reclaiming ESN's striking colour palette of black and white. A perfect example of these concepts in action is the new ESN logo. Forster adds, "Before, there were inconsistencies in the negative spaces, and the logo didn't feel ownable to ESN.
We spend half our lives in bed, so it only makes sense to invest in the space that recharges us best. Inspired by retro Airfoam ads promoting original foam rubber mattresses in the 1950s, the new Earthfoam identity features bright colours, space-age curves, bold lettering and an old-school script logo.
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