Robot Food turns up the tang with Sarson's vinegar brand identity and campaign
Creative Boom
JULY 9, 2024
Forster says, "We also discovered that tang has multiple definitions and is often paired with words like 'sweet', 'rich', 'powerful', 'mind-blowing', and 'lip-puckering'. Sarson's new 'Turn up the Tang' brand phrase was inspired by customer reviews of their products, which often used the word 'tang' to describe the flavours.
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