Remove b2b-branding
article thumbnail

Proving B2B Can Be Beautiful: Base Design's new identity for the SCDH

Creative Boom

It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.

article thumbnail

How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Brand 435
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Wildish & Co. rebrands Spacemade, a flexible workspace company

Creative Boom

Spacemade is a co-working brand with a difference. The original Spacemade identity was designed with solely B2B audiences in mind. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations.

Branding 485
article thumbnail

Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.

Branding 284
article thumbnail

Verve's new identity for Flutterwave is a celebration of African entrepreneurial spirit

Creative Boom

Dutch agency Verve has launched its new brand identity for African fintech Flutterwave , which has just been valued at over $3 billion, currently making it the highest valued African startup on the continent. The whole identity and brand strategy is grounded on this single story and pulls through across the new brand and its assets.".

Agency 540
article thumbnail

Hopscotch helps small businesses skip the BS with a fun and approachable brand system

Creative Boom

Branding agency Motto has collaborated with B2B payment platform Hopscotch to create a new bright and friendly identity that communicates how it can help users hop, skip and jump over the various obstacles of running a small business. Thankfully, the Hopscotch team understood the value of a brand and saw us as a true partner.

Branding 468
article thumbnail

The buzzwords creatives are ditching in 2025 (and what to say instead)

Creative Boom

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. For many of the brands she works with, the first thing that comes to mind when they say "premium" is something that looks like Apple. Authentic to what, or to whom?

Client 468