Inkbot Design

JULY 16, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 10 Famous Logos That Broke Design Rules and Won There’s a whole cottage industry built on “logo design rules.” The brands you remember and the logos seared into your brain often got there by setting the rulebook on fire.

Brand

We And The Color

DECEMBER 9, 2024

Practice , a creative brand-building studio based in New York, has managed to develop something remarkable for Clarify Health. Practice turned this obstacle into an opportunity, reimagining the brands structure as a modular system of building blocks. The brand employs a technical typeface, vibrant colors, and sleek 3D graphics.

Branding

We And The Color

JULY 15, 2025

It has evolved into a dynamic ecosystem for personal branding, client acquisition, and meaningful network building. The Marketing Engine: How LinkedIn Generates Real Leads For B2B (business-to-business) marketers, LinkedIn is the undisputed champion. They need logos, websites, branding guides, and marketing materials.

Freelance

We And The Color

JUNE 17, 2025

Exceptional logo design and branding do more than just create a pretty picture. Have you ever looked at a brand and felt like you just get it? This isn’t just a breakdown of a logo; it’s a look into the heart of a brand built to bring people together. A name can set the entire tone for a brand’s journey.

Branding

Creative Boom

JULY 21, 2025

What happens when you ditch bland tourism slogans and build a brand rooted in local folklore, misty walks, and seasonal colour palettes? The destination's marketing body had long struggled with a split personality, operating two separate brands: 'Go New Forest' for B2B audiences and 'Visit The New Forest' for consumers.

Tourism

Noupe

MAY 8, 2025

In the early days of digital marketing, B2B content often meant long whitepapers, text-heavy PDFs, and dry blog posts. It grabs attention, builds trust, and sets the tone for how your brand is perceived. From Boring to Branded: The Rise of Visual Storytelling in B2B Lets be honest most B2B content used to be boring.

Marketing

Inkbot Design

JULY 9, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Top 10 Best SaaS Design Agencies to Work With You've got a great SaaS idea, product-market fit, and some early traction. They can help build your business from branding and product vision through MVP and beyond.

Agency

UX Collective

JUNE 12, 2025

I cover everything design related, from product and user research to branding and product marketing. Another challenge that comes with B2B focus is navigating buyer-user dynamics. Since our cycles run about nine months, I get to go through the process over and over again, which helps me keep getting better at it.

Production

Creative Bloq

JUNE 19, 2025

Theres a lot going on in branding. And I think with the really big brands, like the Amazons, the Walmarts, the Adobes, their businesses are adapting and changing right now. Why not try a subscription? Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99

Brand

Design Week

AUGUST 1, 2025

The company, which launched in 1999 and was bought by Coca-Cola in 2013, felt its branding had become fragmented across its range, which includes smoothies, juices, wellness shots and coconut water. The challenge, Hogg says, was to simplify a brand architecture and design approach that had become complicated and confused over time.

Brand

Inkbot Design

FEBRUARY 25, 2025

Top 10 Social Media Apps to Grow a Brand Are you tired of watching your competitors rack up followers while your brand struggles to gain traction? The difference between brands that scale to 7-figures and those that fade into obscurity often comes down to their digital presence. What worked in 2023 is already obsolete.

Media

Design Week

JULY 18, 2025

The agency works on branding, packaging and campaigns for clients like Smirnoff, Guinness, and Gatorade Water. The ability to rapidly switch contexts from brand to brand, project to project, and be fully present in each one. Sam Wilkes is creative director at Vault49 , based in New York. Joy is Contingous. Keeping the lights on.

Self-employed

Inkbot Design

JUNE 16, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] How AI Video Creation is Revolutionising Marketing Today, visibility is currency, and video is the gold standard. It explains that brands not adopting this technology will lose ground permanently. How Brands Use AI Video Creation 1.

Marketing

UX Collective

JUNE 23, 2025

It’s common for B2B startups to hire a designer among their first 3 hires and, for some, it’s the 19th or 20th hire. Branding, visual language, research methods, and building design maturity. However, centering the design discourse around how big tech designs warps the perception of young designers of how design should be done.

Production

Inkbot Design

JULY 25, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The 10 Trust Signals Your Website Is Missing Right Now You can pour all the money you want into Facebook ads, SEO, and fancy marketing funnels, but if your website looks even slightly dodgy, you’re just paying to send potential customers to a dead end.

Client

Inkbot Design

JUNE 27, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 35 Memorable App Logos & What You Can Learn From Them Go on, unlock your phone. It dates your brand instantly. It's a simple, quirky visual metaphor perfectly capturing the brand's core feature. He is the brand.

Brand

Creative Boom

JUNE 10, 2025

Breaking away from the grayscale world of insurance branding, personalised insurance platform Yoloh has launched a new identity with the help of Taxi Studio. It's credited with fuelling a tenfold rise in brand equity and securing vital seed funding as Yoloh prepares to take on a saturated market.

Brand

Inkbot Design

JULY 24, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] B2B Brand Positioning: Choose Who to Ignore Most business-to-business companies are utterly, painfully invisible. This isn't a branding problem. These are artefacts of your brand. They exist in a thick, grey fog of sameness.

Brand

Creative Boom

AUGUST 4, 2024

Spacemade is a co-working brand with a difference. The original Spacemade identity was designed with solely B2B audiences in mind. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations.

Brand

Creative Boom

FEBRUARY 22, 2022

Dutch agency Verve has launched its new brand identity for African fintech Flutterwave , which has just been valued at over $3 billion, currently making it the highest valued African startup on the continent. The whole identity and brand strategy is grounded on this single story and pulls through across the new brand and its assets.".

Agency

Design Beep

JULY 16, 2025

Video continues to be one of the most effective tools for brands looking to stand out in a sea of information. It shows that your brand is made up of real people, not just words on a screen. Others are there just to keep your brand top of mind. These videos feature real customers sharing their experiences with your brand.

Marketing

Designer Daily

DECEMBER 13, 2022

What makes a good brand? The secret to branding really might lie in the fact that it is all of these together. All of these rolled into one strategy for brand excellence. So, how do you go about designing a brand identity? In many cases, B2B and B2C audiences will differ vastly. Spend Time Molding Your Brand.

Branding

Inkbot Design

JUNE 25, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Top 10 Best Shopify Web Design Agencies in the US Let’s Be Honest: Picking the Right Design Partner Is Tough Launching an eCommerce brand? Ecomm-Specific Know-How Designing a brand site? ” Yeah, not helpful. So, How Do You Pick?

Agency

Creative Boom

FEBRUARY 16, 2022

Pentagram partners Luke Powell and Jody Hudson-Powell have collaborated with tech-driven travel platform Impala to create a new brand identity which finds the engaging, human side to its services. It's all part of an effort to create a fairer and more sustainable ecosystem for Impala and its audience.

Travel

Inkbot Design

SEPTEMBER 21, 2023

The Ultimate Guide to Branding for B2B Brands The brand is integral to any business, including B2B (business-to-business) companies. This comprehensive guide to B2B branding will explore why branding is crucial for B2B businesses and the key elements contributing to successful branding strategies.

Brand

Creative Boom

MAY 15, 2024

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

Brand

Creative Boom

NOVEMBER 7, 2023

The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. But what is StepChange?

Brand

Creative Boom

NOVEMBER 7, 2023

The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. But what is StepChange?

Brand

Creative Boom

MAY 16, 2022

Branding agency Motto has collaborated with B2B payment platform Hopscotch to create a new bright and friendly identity that communicates how it can help users hop, skip and jump over the various obstacles of running a small business. Thankfully, the Hopscotch team understood the value of a brand and saw us as a true partner.

Brand

Inkbot Design

OCTOBER 6, 2023

Corporate Brand Collateral: Building a Strong Identity in B2B Settings Corporate brand collateral is indispensable in creating and invigorating a company's brand identity. It covers many branded materials and assets used to promote the firm, its products and services, and its values and personality.

Corporate Branding

Creative Boom

SEPTEMBER 26, 2024

Following a period of strong growth, and with ambitious franchise plans in the pipeline, they asked Bath-based branding agency Thisaway to help them clarify their proposition and create a brand that
stood for something beyond their practical offering.

 It wasn't clear that these two offerings were part of the same brand.



Sports

Inkbot Design

SEPTEMBER 16, 2022

7 B2B Branding Tips You Should Be Using Today. B2B branding is the marketing process of identifying your business as one that offers a service to other businesses. There's no denying it—every entrepreneur is trying to establish and build a brand. Branding is an integral part of any business.

Branding

Creative Boom

JUNE 18, 2023

We assess the new branding crafted for them by Fiasco Design. And they asked them to craft a new identity for the next stage in their global, enterprise-level B2B growth. Brand idea and logo The brand centres around the idea: 'Mini missions that matter to you'. It may sound surprising to those who haven't tried.

Brand

Canny

MARCH 21, 2022

If you’re looking for some inspiration from some of the best B2B websites, then you’ve come to the right place! If you’re a B2B business, then getting your website right is absolutely key as this is the first thing your customers will see. When you take all of this into account, getting your B2B website design right is a priority.

Client

Canny

MARCH 24, 2022

When it comes to B2B rebranding examples, you’ll never be short of some inspiration! Lots of B2B businesses choose to rebrand for a whole host of reasons. Perhaps it’s because they’re current branding is looking a bit outdated, or because they’re trying to leave a negative image behind (AKA Uber). What went right?

Branding

Inkbot Design

AUGUST 20, 2024

Guide to B2B Website Design: 12 Best Practices What is the most uninteresting thing online? An awful B2B website. A showstopper of a B2B website. A showstopper of a B2B website. That is the kind of website that can revolutionise your B2B business and blow the competition away. – Use B2B-specific messaging.

Client

Noupe

DECEMBER 28, 2023

B2B video marketing is the supreme tool to build long-lasting relationships with existing and new clients. But, making a B2B video is more complex than one may think. Read on to understand the technicality of creating a standard B2B video. What is exemplary B2B video marketing? Around 51.

Brand