The best ambigram logos (and two controversial designs that didn't work)
Creative Bloq
JULY 23, 2025
As we saw in our Abba logo history , the idea came from a magazine photoshoot in which each band member held up a card with the first letter of their name. Benny Andersson held up his B the wrong way around, but the photographer recommended using the image anyway. An honorary mention in the automobile category goes to Ford.
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