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Balancing Creativity And Client Expectations In Graphic Design

Designer Daily

Navigating the balance between boundless creativity and concrete client expectations is pivotal in graphic design. This balancing act is like walking a tightrope, where tilting too far in one direction can compromise creative integrity, and leaning too much the other way might not meet client needs. Who are they? What appeals to them?

Client 374
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&Walsh celebrates the art of risk-taking in brand identity for wealth tech platform

Creative Boom

Often, when a client comes to a design agency looking for brand reinvention, there are certain red lines you cannot cross: a case of working with what you've got. It's yet more superlative work from the team that in 2023 have also created a vibrant new visual identity for LQBT+ app Lex and potent new branding for creative agency GUT.

Brand 431
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How to transform difficult clients into people you love working with

Creative Boom

Play your cards right, and your worst client relationships can eventually become your best. We've all had clients that have made our lives a misery. Because let's face it, keeping existing clients is always easier than finding new ones. Yes, clients can sometimes be maddening, insanely irrational, and act like total jerks.

Client 424
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How To Improve Your Photography Brand to Get More Clients

Just Creative

Photography is an art form made possible by technology. And there are many reasons why many of them are losing a steady client base. On one hand, you’ll see photography enthusiasts striving hard to promote the art, but on the other, there’s the mass appeal of posting ordinary pictures of your day-to-day life.

Client 255
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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. The brief "The client's original brief intrigued us," says Chris, "as they wanted to create a tech brand that would have a devoted following. It became the perfect match.

Marketing 411
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Practice develops a 'less is more' identity for new skincard brand Remedy

Creative Boom

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. But when it comes to client work, it can sometimes be an uphill battle putting that into practice. The 'less is more' concept is a powerful one in design.

Brand 308
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DesignStudio's creates a new luxury hotel brand for TUI Group, The Mora

Creative Boom

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.

Brand 336