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Studio Herrström's rebrand of influencer agency Influur is a whole heap of fun

Creative Boom

Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups.

Agency 468
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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. Images from The Flying Studio, a book about Eadweard Muybridge. It led Fangfang to win a World Illustration Award in Animation this year.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. It's a space to share the thinking and ethos that drive us.

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First Choice: Ragged Edge rebrand celebrates the pickiness of modern travellers

Creative Boom

This week sees the launch of a new brand identity for online travel agency First Choice created by Ragged Edge. Setting itself apart from the competition with a pink palette and unconventional logo, it perfectly reflects how modern travellers pick their preferences.

Travel 490
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

So they turned to global creative agency Mucho. As they saw it, the only way to do this was to travel to Mongolia for a week of discovery and workshops. The team travelled to remote locations to meet with the herders, their families, and the goats to learn how they live while enjoying traditional delicacies.

Brand 468
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Cannes Lions 2025: Why it's no longer just for big creative agencies

Creative Boom

The Changing Demographic I first attended the Cannes Lions in 2011 as a PR account manager, working with global advertising agencies and household brands. When I launched my own boutique agency in 2014, I didn't think Cannes was for smaller players like me. This year, I wasn't just running into big agency peers.

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Reimagining the Travel Experience With Biophilia in Singapore’s Changi Airport

Design Milk

Now led by their son Basile Boiffils, the firm has leveraged its extensive experience and artistic vision to create a new gateway to Singapore that marries the modern traveler’s needs with elements inspired by nature. The family-run agency, now celebrating 40 years, has expanded its footprint across Asia under Basile’s leadership.

Travel 317