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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Local agency People People explain how they went about it. In case you didn't know, Pickleball is a paddle sport enjoyed by millions worldwide. Founded in 1965 on Bainbridge Island, WA, pickleball has quickly become the fastest-growing sport in the USA.

Brand 448
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D&AD Awards 2025: who won what?

Creative Boom

With the judging process changing dramatically this year, which agencies won big in the D&AD Awards 2025? The judges highlighted how the design created a unifying yet distinctive feel that successfully merged heritage elements with modern sporting aesthetics. In 2025, you have to do both.

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Decathlon relaunches as a global sports brand with focus on 'Wonder'

Creative Boom

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The rebrand launches today alongside a new global creative campaign created via Wolff Olins' sister creative agency AMV BBDO centred around the concept of play. Us neither.

Sports 541
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Thisaway rebrands London kids' sports provider to unify its offerings

Creative Boom

The Bath-based design agency's work for The Foxes Club sets the stage for the expansion of this popular franchise. The Foxes Club is one of London's leading providers of sports classes, camps and academies for kids. The team took inspiration from the crests and shields of sports teams and added a playful twist.

Sports 458
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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK. Despite its accessible and social nature, padel has not yet taken off in the UK as it has with its European racquet-sport counterparts.

Sports 529
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The 25 creative studios inspiring us the most in 2025

Creative Boom

Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. It's a space to share the thinking and ethos that drive us.

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An Ode To Sport: BBC's new spot gets hearts racing with passionate Olympics launch film

Creative Boom

BBC Creative, the BBC's in-house creative agency, has teamed up with Nexus Studios to create the launch film for its coverage of the upcoming Olympics. It takes inspiration from the world's most romantic city and taps into our passion for sport. It's almost time for the 2024 Summer Olympics, and Paris is the proud host city this year.

Sports 457