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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Local agency People People explain how they went about it. In case you didn't know, Pickleball is a paddle sport enjoyed by millions worldwide. Founded in 1965 on Bainbridge Island, WA, pickleball has quickly become the fastest-growing sport in the USA. It's pickleball, after all."

Brand 448
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The 25 creative studios inspiring us the most in 2025

Creative Boom

Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. In short, these studios aren't just following trends; they're setting them.

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Decathlon relaunches as a global sports brand with focus on 'Wonder'

Creative Boom

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The rebrand launches today alongside a new global creative campaign created via Wolff Olins' sister creative agency AMV BBDO centred around the concept of play. Us neither.

Sports 541
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D&AD Awards 2025: who won what?

Creative Boom

With the judging process changing dramatically this year, which agencies won big in the D&AD Awards 2025? The judges highlighted how the design created a unifying yet distinctive feel that successfully merged heritage elements with modern sporting aesthetics. In 2025, you have to do both. Judging has been challenging.

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Thisaway rebrands London kids' sports provider to unify its offerings

Creative Boom

The Bath-based design agency's work for The Foxes Club sets the stage for the expansion of this popular franchise. The Foxes Club is one of London's leading providers of sports classes, camps and academies for kids. It wasn't clear that these two offerings were part of the same brand.



Sports 458
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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

Sports 529
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Without Studio redesigns Sodexo's billion-dollar US dining offer with One&All, a celebration of collegiate diversity

Creative Boom

Independent London agency Without has unveiled a major branding project for Sodexo's US college dining offer, now called One&All, championing diversity through flexible design and a collegiate spirit. How do you create a brand that appeals to everyone without becoming generic?

Branding 345