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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel. Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country.

Marketing 414
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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding?

Tourism 67
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Creative agency forced to change name through no fault of its own

Creative Boom

This Washington, DC–based advertising agency had to rebrand after bad luck and a bizarre coincidence. Case in point: independent advertising agency January Third is rebranding to This January. Insurrection and irony The independent advertising agency was founded by two long-time collaborators in Washington, DC, back in January 2020.

Agency 354
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The best ads of the year 2021

Creative Review

This is reflected in the advertising that brands created, much of which tackled the challenges presented by the pandemic head on, often with humour. Other brands used laughter to sell everything from gin to vegan food to road safety , with marketers clearly signalling that they realised that comedy was a way to get us through hard times.

Tourism 118
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The State of Branding: Massachusetts (From Massachusetts Flags to Massachusetts Brands)

Canny

The next location on our great state of branding trip brings us to the state of Massachusetts, where we will be stopping to admire everything from various city flags, to sports team branding , to tourism branding. The Branding Brief Template. The Branding Brief Template. Flags to Brands).

Brand 78
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15 Part-Time Business Ideas Worth Pursuing

Inkbot Design

Time will be needed to plan, get funds together, register, and market your new venture. This type of employment is driven by content marketing that increases traffic and conversions in the digital era. Many website builders offer free plans, and you can make money through affiliate marketing and advertising revenue.

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How to Successfully Stretch Your Brand Into Gen Z’s Digital World

The Branding Journal

As a result, brands are stretching their once analog offers far into the online realm, and doing so successfully, from Marc Jacobs’ latest digital-only fashion collection, to Deliveroo’s digital delivery drivers. Are there other digital brands with which you should be collaborating? The Nike Running App – launched in 2012.

Digital 126