article thumbnail

Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel. Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country.

Marketing 462
article thumbnail

Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. Tourists are increasingly demanding, and tourism competition is fiercer.

Tourism 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creative agency forced to change name through no fault of its own

Creative Boom

This Washington, DC–based advertising agency had to rebrand after bad luck and a bizarre coincidence. Case in point: independent advertising agency January Third is rebranding to This January. Insurrection and irony The independent advertising agency was founded by two long-time collaborators in Washington, DC, back in January 2020.

Agency 403
article thumbnail

The best ads of the year 2021

Creative Review

Other brands used laughter to sell everything from gin to vegan food to road safety , with marketers clearly signalling that they realised that comedy was a way to get us through hard times. In general, in the face of adversity, brands and advertising agencies have managed to deliver memorable, distinctive and fun campaigns in 2021.

Agency 118
article thumbnail

Call for Content: May 2022

Vecteezy

Key search terms: travel, adventure, vacation, tourism, holiday, freedom. Marketing teams for every company are using travel in their ads, commercials, and social media. We are also looking for marketing materials for travel and hospitality businesses, such as mockups and templates for promotional items. with travel.

Travel 98
article thumbnail

Visit Sweden campaign reveals the tourism gems behind Ikea product names

Creative Review

Created by ad agency Forsman & Bodenfors, the Discover the Originals campaign reveals that the names of many Ikea products – which the world has long struggled to pronounce – are named after real places in Sweden. It then encourages tourists to visit these tourism spots. ” Credits: Agency: Forsman & Bodenfors.

Tourism 132
article thumbnail

100 Best Small Business Ideas To Start

Inkbot Design

They should also have a good understanding of market trends and customer preferences and strong business acumen to manage finances and negotiate effectively with suppliers and market products. 4 – eCommerce store Opening an eCommerce store requires technical skills, business acumen, and marketing expertise.