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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. Tourists are increasingly demanding, and tourism competition is fiercer.

Tourism 67
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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country. Now, a rebrand led by Poke Marketing is recasting it in a new light.

Marketing 414
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Creative agency forced to change name through no fault of its own

Creative Boom

This Washington, DC–based advertising agency had to rebrand after bad luck and a bizarre coincidence. Case in point: independent advertising agency January Third is rebranding to This January. Insurrection and irony The independent advertising agency was founded by two long-time collaborators in Washington, DC, back in January 2020.

Agency 353
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Inspiring creative women to follow in 2022

Creative Boom

Charlotte Adorjan is a creative director and copywriter with 20 years' experience under her belt, 17 of them at AMV BBDO, one of London's most creative ad agencies. She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Charlotte Adorjan. Olivia Christian.

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Aruba Conservation Foundation's New Branding by How&How

Abduzeedo

Aruba Conservation Foundation's New Branding by How&How abduzeedo 0426—24 Discover the transformative branding designed by How&How for the Aruba Conservation Foundation, aimed at enhancing local engagement and ecological preservation. Turning local pride into conservation action."

Brand 51
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New York Botanical Garden by Wolff Olins

BP&O

It must be something of a dream project when an agency gets commissioned to work on those big-name cultural clients – museums, art galleries, orchestras, theatre companies, et al.

Gallery 178
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The best ads of the year 2021

Creative Review

This is reflected in the advertising that brands created, much of which tackled the challenges presented by the pandemic head on, often with humour. Other brands used laughter to sell everything from gin to vegan food to road safety , with marketers clearly signalling that they realised that comedy was a way to get us through hard times.

Tourism 118