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Digital Advertising: Boosting Your Online Presence

Inkbot Design

Digital Advertising: Boosting Your Online Presence Technological advances have dramatically changed the business landscape, revolutionising advertising, a critical aspect of business operations. Digital advertising offers excellent potential for improving your online presence and connecting with your target audience.

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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. Full-page glossy magazine ads also offer a high visual impact.

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What is Display Advertising? A Beginners Guide

Inkbot Design

Display advertising, a crucial aspect of digital marketing , refers to visual advertisements on websites, apps, and social media platforms to promote products or services. Display advertising serves various purposes, including enhancing brand visibility , driving website traffic, and generating leads or conversions.

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30 websites with beautifully patterned backgrounds

Canva

These days, patterns are everywhere. If you’ve been poking around online lately, chances are you’ve seen patterns being used in web design as well. Trying to figure out what elements to use to build your website’s pattern? Create a symmetrical pattern. Design a pattern using linework only. It’s delightful.

Patterns 125
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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

To make the occasion, it teamed up with advertising and design agency Mutantâ„¢ to create a colourful, moving rebrand that pays homage to its history while looking to the future. This year's festivities saw Film Fest Gent hit a significant milestone in the shape of its half-centenary.

Animation 386
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Dissecting deceptive patterns in nature and technology

UX Collective

Learning to spot the patterns. Image by DavidZydd (CC0), pixabay.com “There are only patterns, patterns on top of patterns, patterns that affect other patterns. Patterns hidden by patterns. Patterns within patterns. These are common ways we see patterns. Palahniuk (1999, p.

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Out-of-Home Advertising: An Unconventional Approach

Inkbot Design

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. Pushing the boundaries of outdoor advertising leads to inventive concepts that stand out.