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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use.

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7 Search Engine Marketing Trends To Be Aware Of

Inkbot Design

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 139
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9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 135
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How to Market Your Brand on Social Media

Inkbot Design

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

Media 101
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How To Make A Presentation Video Stand Out

Noupe

A video presentation is one of the most often used presentation formats. In this post, we’ll define video presentations, discuss their applications, and provide some tips and tricks to work with them. Here’s what a video presentation is. There are several formats available for video presentations.

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How Graphic Designers Can Help You Build A Brand Identity For Your Business?

Designer Daily

These elements help create a cohesive and recognizable look and feel for all your marketing materials. Brand Guidelines: Graphic designers can create brand guidelines that outline how your brand should be presented across various media. Consistency in design across all materials helps reinforce your brand’s message.

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Out-of-Home Advertising: An Unconventional Approach

Inkbot Design

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. The key for marketers is tapping into those advantages.