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These Striking Advertising Matches Were All the Rage in 1970s Singapore

Eye on Design

Apart from physical similarities, the two also have much in common in the world of advertising. Even before the proliferation of smartphones led to the popularity of “mobile advertising,” matchboxes plastered with advertisements once offered an affordable and portable means of marketing too. Courtesy In Plain Words.

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False Advertising: Deceitfully Promoting Products and Services

Inkbot Design

False Advertising: Deceitfully Promoting Products and Services False advertising uses false, misleading, or unsubstantiated claims to promote a product, service, or brand. False advertising is rampant across industries and mediums, from print ads to social media influencers. What is False Advertising?

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The Evolving Legacy of Ken Garland’s First Things First Manifesto

Eye on Design

The late Ken Garland ’s First Things First manifesto, written in 1963 on the spur of the moment during a public meeting, has become a tradition of enduring protest that its originator could never have predicted. Graphic design had helped to construct “a reductive and immeasurably harmful code of public discourse.”

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How to Manage a Marketing Budget

Inkbot Design

Common marketing expense buckets include: Advertising spend Payroll costs Software, tools, & analytics Production & design Professional services Group external agency fees, web hosting, event travel, etc., An effectively allocated budget allows you to maximise marketing dollars and get the best return on investment (ROI).

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The Fascinating History of the Audi Logo Design

Inkbot Design

The Birth of the Four Rings The foundation for Audi's famous logo was laid in the early 20th century amidst a boom in European car manufacturing. Origins of the Audi Name In April 1933, it was decided that only the Auto Union and not the individual brands would be advertised in competitions and racing events.

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How To Improve Your Photography Brand to Get More Clients

Just Creative

Mobile phone manufacturers today keep advancing camera technology, making it more accessible for the general public to experiment with imaging techniques. Partnering with influencers is a popular way to advertise and market through social media. Branding, as a concept spans almost every aspect of marketing and advertising.

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The Brand Story Formula: How To Build a Great One

Inkbot Design

Amazon Kindle Edition Miller, Donald (Author) English (Publication Language) 240 Pages – 10/10/2017 (Publication Date) – HarperCollins Leadership (Publisher). In advertising, stories are a powerful way to connect with consumers. Consumers expect to see a brand story or tagline in advertising. Bestseller No.

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