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These Striking Advertising Matches Were All the Rage in 1970s Singapore

Eye on Design

Apart from physical similarities, the two also have much in common in the world of advertising. Even before the proliferation of smartphones led to the popularity of “mobile advertising,” matchboxes plastered with advertisements once offered an affordable and portable means of marketing too. Courtesy In Plain Words.

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False Advertising: Deceitfully Promoting Products and Services

Inkbot Design

False Advertising: Deceitfully Promoting Products and Services False advertising uses false, misleading, or unsubstantiated claims to promote a product, service, or brand. It involves exaggerating the benefits or features of a product to get consumers to buy it. What is False Advertising?

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Top 8 Tips for a Successful Product Launch Event

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Top 8 Tips for a Successful Product Launch Event New products are not just a means to more extensive catalogues and greater profits. New products also attract new customers, growing your customer base and increasing brand awareness. You need a successful product launching event to engage your audience with a profitable product.

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The Brand Story Formula: How To Build a Great One

Inkbot Design

Finally, you'll learn how to apply the brand story formula to every aspect of your business and marketing communications to ensure that everyone understands why your product is unique and why you're the best company. Do you think about it in terms of your products, your services, your customer relationships, your employees, or something else?

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Product Advertising: How To Use It In Your Business

Inkbot Design

Product Advertising: How To Use It In Your Business. Product advertising is the process of advertising a product brand by marketing research to determine how well the public will accept the product. Advertising includes things such as advertising strategies and product promotions.

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How to Manage a Marketing Budget

Inkbot Design

Consider Industry Benchmarks Industry averages provide valuable benchmarks for gauging an appropriate budget: SaaS companies spend 18-24% of revenue on marketing B2C product companies spend 8-12% of revenue B2B service companies spend 6-15% of revenue When deciding on a budget, compare your business to others in the same sector.

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Brand Awareness: Strategies, Examples, and Measurement

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Why Brand Awareness Matters Nothing is more essential than brand awareness to promote new products or revive older brands. In the case of a new product launch , companies must create awareness and generate interest quickly. Brand awareness campaigns aim to familiarise people with your product while differentiating it from its rivals.

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