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The Evolving Legacy of Ken Garland’s First Things First Manifesto

Eye on Design

The late Ken Garland ’s First Things First manifesto, written in 1963 on the spur of the moment during a public meeting, has become a tradition of enduring protest that its originator could never have predicted. wrote Dietmar Winkler, director of the school of art and design at the University of Illinois, in a reply to Adbusters.

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The Fascinating History of the Audi Logo Design

Inkbot Design

The Birth of the Four Rings The foundation for Audi's famous logo was laid in the early 20th century amidst a boom in European car manufacturing. Origins of the Audi Name In April 1933, it was decided that only the Auto Union and not the individual brands would be advertised in competitions and racing events.

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The Power of Storytelling in Branding

Inkbot Design

So, whether you're a small business owner looking to captivate your target audience or a marketing professional aiming to leave a lasting impression, understanding the art of storytelling in branding is essential. The Art of Storytelling Storytelling has been an integral part of human communication since ancient times.

Brand 70
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Design Fails: 10 Times Typography Ruined the Day

Creative Market

Typography, the art and science of displaying letters to make the written word read well and also visually pleasing, is a fickle beast. Don’t these brands and people review their designs before making them public for all to see? Don’t these brands and people review their designs before making them public for all to see?

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MoMA’s Good Design Exhibition Invites Us to Reassess the Way We Design

High on Design by Wix

Installation view, The Value of Good Design at The Museum of Modern Art, New York (February 10–June 15, 2019). Digital image © 2019 The Museum of Modern Art, New York. The exhibition shows how this microworld view is focused on the crafted visuals, rather than communicating something deeper and human. Photo: John Wronn.

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5 Tips for Starting a Successful Clothing Brand: The Definitive Guide (2018)

crowdspring

Apparel retailers need to master marketing, manufacturing, and retailing, among other things. Shira Sue Carmi, the founder of Launch Collective, reminds us that the business of launching a clothing brand is as important as the artistry: Fashion is amazing in the way it balances art and commerce, but it’s a business.

Brand 114
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What Makes Luxury Brand Identity So Desirable?

Inkbot Design

Custom details abound, like fresh flowers, espresso bars, sweeping marble staircases, or avant-garde art installations. Creative narratives about origin, creators, and the manufacturing process turn commodities into coveted objects. Bottega Veneta takes it further by not publicly advertising. Even if only briefly.

Brand 71