article thumbnail

Tangent revitalises Turner Prize identity in a fusion of art and accessibility

Creative Boom

The challenge of creating a new visual identity for such a significant event fell to Tangent, a branding agency with a track record of excellence in this field. Previously, it had worked wonders for the Turner Prize hosted by Tramway in Glasgow, and its expertise was once again sought after for this year's event.

Art 475
article thumbnail

Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. And I bet you can think of a few more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Out-of-Home Advertising: An Unconventional Approach

Inkbot Design

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

article thumbnail

Print's not dead: the best magazines for graphic design inspiration

Creative Boom

The publication is based in California and covers graphic design, advertising, illustration, photography, interactive design and typography. Founded in 1953 by Okumura Yukimasa, it's a bilingual publication written in Japanese, but many of its texts also appear in English. It's available in both print and digital editions.

Magazine 518
article thumbnail

How to Write an Advertising Brief (With Free Advertising Brief Template)

Canny

For any project involving advertisements of any shape or size, writing an advertisement brief is vital for success. Whether you’re looking to advertise on TV, on the radio, in newspapers or on billboards, every piece of advertising needs to be based around your goals and planned before they can be executed. download now.

article thumbnail

Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

article thumbnail

Newspaper Advertising Guide: The Power of Paper

Inkbot Design

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.