article thumbnail

Digital Advertising: Boosting Your Online Presence

Inkbot Design

Digital Advertising: Boosting Your Online Presence Technological advances have dramatically changed the business landscape, revolutionising advertising, a critical aspect of business operations. What is Digital Advertising? Advertising Client Resources Marketing

article thumbnail

12 Graphic Design Portfolio Essentials (Top Tips for Landing Clients)

Just Creative

No truer is this mantra than when you want to impress potential clients with your portfolio. That means incorporating the latest design trends so potential clients take notice and pick you over your competitors. Clients love to know the reasoning behind your creative process.

Portfolio 359
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

article thumbnail

How to Find Prospective Clients on LinkedIn

Inkbot Design

How to Find Prospective Clients on LinkedIn. A good profile with lots of professional connections will help you build trust and credibility with potential clients so that when you need to sell them something, they'll be much more likely to buy from you. Use LinkedIn Advertising.

Client 134
article thumbnail

How to Write an Advertising Brief (With Free Advertising Brief Template)

Canny

For any project involving advertisements of any shape or size, writing an advertisement brief is vital for success. The Advertising Brief Template. The Advertising Brief Template. But for today’s post we will focus solely upon advertising.

article thumbnail

20 Major Benefits of Advertising for your Business

Inkbot Design

20 Major Benefits of Advertising for your Business Whether you have started a new business or want to take your small business to new heights of success, you need to promote your business to your potential customers. Advertising is about targeting the right audience and promoting your products or services at the right time. Businesses have been using different advertising techniques for centuries, whether small, medium or significant. What is Advertising?

article thumbnail

Benefits of 2D & 3D Animated Videos in Advertising

Inkbot Design

Benefits of 2D & 3D Animated Videos in Advertising. Animated Video Advertisements. What are animated video advertisements? Animated video advertisements are a marketing strategy by brands using animated videos and elements to showcase their products or services.

article thumbnail

How To Improve Your Photography Brand to Get More Clients

Just Creative

And there are many reasons why many of them are losing a steady client base. Not only will the client look at their portfolio, but also require that photographers have some form of guarantee for their work. Attract new clients. A stable brand usually gets the most clients.

Client 258
article thumbnail

How to Present your Logo Designs to Clients – Top Tips & Tools

Just Creative

It’s presenting your work to clients. So, they convey their reasoning and vision to clients – while beginners simply send an image. A good presentation allows you to: Sell your logo designs to prospective clients. The client hasn’t seen any of your logos yet.

article thumbnail

4 Ways Clients Can Hurt Project Outcomes (and How You Can Save the Day)

SpeckyBoy

Clients can be especially difficult to deal with in this area. With that, let’s explore some ways that a client could negatively impact the outcome of a project. It stands to reason that you can’t help a client achieve their goal if no one knows what it is.

Client 128
article thumbnail

Freelancers: Collecting Comprehensive Creative Brief from Your Client

HONGKIAT

The bakery incident bears a striking similarity with a typical scenario at an advertising agency or a design studio, when a creative brief is collected from a client. How to Work Better with Clients. How to Work Better with Clients. Info about the Client Company.

Freelance 138
article thumbnail

'I'm still giving my clients the same advice': David Hodgson looks back on three decades of running a design agency

Creative Boom

Hodgson recalled that in the early days of his career, designers were most likely to be found "in the basement of an advertising agency dealing with the crumbs that fell off the ad campaign table." We build long-term relationships with clients and brands and curate them over time.

Client 308
article thumbnail

MullenLowe on advertising for tomorrow

Moo

The world is changing – and so is advertising. Dave Weist, executive creative director at MullenLowe Boston, tells us about the power of (good) advertising to shift perceptions – and why it matters. Advertising for the future.

article thumbnail

70+ Easy Ways to Advertise Your Graphic Design Services (Promote Your Business)

Vandelay Design

If you're a freelance graphic designer, these methods help to establish your brand & land clients. The post 70+ Easy Ways to Advertise Your Graphic Design Services (Promote Your Business) appeared first on Vandelay Design.

article thumbnail

Why Client Avatars Make Your Business Better

Purple Rose Graphics

I’ve discovered that a lot of my clients don’t know what they are or how they actually work. It’s typically in your best interest if you only advertise to one or two of them at a time, but you can definitely have more than one type of customer you serve. For example, you can use them to help you create offers tailored to a particular part of your customer base or you can use them to make decisions about where to advertise to attract more of your ideal customers to your business.

Client 40
article thumbnail

How to Help Your Clients Choose the Right eCommerce Payment Gateway

SpeckyBoy

Sure, our client wants feature x , y, and z – but how do we make it happen? Here are some tips for helping your clients choose the right eCommerce payment gateway. Discuss the features and functionality the website will need to satisfy your client’s goals.

Client 88
article thumbnail

How to Find Design Clients During a Lockdown

Creative Market

One of the biggest concerns for designers is how to find clients during this time of worldwide lockdowns. Though this pandemic and lockdown are unprecedented challenges for graphic designers, it’s still possible to find good clients during this hardship. Client Welcome Packet Template.

Client 133
article thumbnail

A Guide To Attracting Clients To Your Agency

Smashing Magazine Graphics

A Guide To Attracting Clients To Your Agency. A Guide To Attracting Clients To Your Agency. It requires your clients to recommend you, and you can only do so much to encourage that. The second problem with word-of-mouth recommendation is that it tends to attract similar clients.

Client 140
article thumbnail

All Advertising Looks the Same These Days. Blame the Moodboard

Eye on Design

Irving Penn’s 1982 advertisement for Clinique was the original shelfie shot. Unlike graphic design, where client approval typically happens after work has been created, in art direction the order is flipped, with client sign-off required before any imagery has been made. You’ve seen it before: an isolated medicine cabinet, filled with a range of beautifully packaged products, photographed head-on in front of a flat backdrop.

article thumbnail

Cleaning Up the Competition: Advertising Annual 2021 Winners

Graphis

Another week, another opportunity to show off more of last year’s advertising competition Platinum, Gold, and Silver winners. These entries’ unique and effective designs are not only what distinguishes them from other ads but also makes them effective for their clients.

article thumbnail

5 Reasons to Use Direct Mail Advertising in Your Marketing Plan

Inkbot Design

5 Reasons to Use Direct Mail Advertising in Your Marketing Plan. This is because people find direct mail more reliable and effective than other forms of advertising. On the other hand, when they sign up for other types of advertising, they usually receive a lot of junk mail in return.

article thumbnail

Marketing and Advertising: A Guide To Getting It Right

Inkbot Design

Marketing and Advertising: A Guide To Getting It Right. Marketing involves the creation, production and distribution of advertising and advertising campaigns. Marketing and advertising are never-ending battles for small businesses and entrepreneurs. Types Of Advertising.

article thumbnail

Are you listening or are you hearing your clients?

Purple Rose Graphics

I read a lot of blogs and articles that always tell you to talk to your clients. Today I want to talk about what it means to really listen to your clients. Now I don’t about you, but for me, whenever a client or I am simply hearing and not actively listening is when we end up having issues with each other. So how do you do a good job listening to your clients? Most restaurants are pretty slow around 2-3 pm so it’s a great time to meet clients.

Client 40
article thumbnail

Finding your Ideal Client can be as easy as One-Two-Three

Purple Rose Graphics

After a decade of sitting down with businesses as a brand strategy and graphic design specialist helping businesses in my native Orange County California and nationwide, I’ve made a few observations about businesses and their advertising, so let’s chat today about who your perfect customers are so you can talk to them. After gifting it to a few people, I figured out that it worked for my clients too. Yes, your two favorite clients of all time.

Client 40
article thumbnail

The Role and Importance of Communication in Marketing

Inkbot Design

Effective communication with clients and employees helps to ensure that everyone is on the same page and understands the company's goals. In addition to client communication , effective internal communication within a marketing team is also essential.

Marketing 143
article thumbnail

How to Launch Your Blog or Portfolio in 2020 (3,500+ Word Start to Finish Guide)

Inspiration Feed

The graphic design industry is tough. No matter where you go, you’ll see amazing talent through the work of other designers in the field.

article thumbnail

Linkedin Advertising: How To Get More Leads

Inkbot Design

Linkedin Advertising: How To Get More Leads. The world of LinkedIn Advertising is changing. This article will discuss the pros and cons of paid advertising on LinkedIn and give you a few pointers on how to get started on your journey into paid advertising.

article thumbnail

Top 10 Real Estate Marketing Strategies to Sell More

Inkbot Design

For real estate agents who have not yet mastered the productive marketing strategies for real estate in this field, targeting the right clients can be a daunting task. Success and profits are an uphill battle if they cannot get their listings in front of the right clients.

Marketing 132
article thumbnail

Programmatic Advertising: The $100 Billion Marketing Opportunity

Inkbot Design

Programmatic Advertising: The $100 Billion Marketing Opportunity. Advertisers increasingly use programmatic technology to buy advertising across multiple platforms, but the data is still confusing. What is Programmatic Advertising? How can I use Programmatic Advertising?

article thumbnail

Why Your Existing Clients Are Important for Success

Purple Rose Graphics

I see ads all the time about the best ways to get new clients. I’ll be super honest a stream of new leads and new clients are important for any business, but let’s not forget about our existing ones! Here’s why your existing clients are important for success and two things you can do to support them! What they meant by this is that as much fun as it is to have new clients, your past clients are more likely to become repeat buyers.

Client 40
article thumbnail

How to Hold a Virtual Event to Attract New Clients During COVID-19

Just Creative

Read on to learn how to host an amazing virtual event that will attract new clients and drive conversions during COVID-19 and beyond. Naturally, the topic should relate to the nature of your business and the types of clients you’re looking to attract. Use Pay-Per-Click Advertising.

Client 299
article thumbnail

How to Choose the Best Advertising Strategy for Your Business

Inkbot Design

How to Choose the Best Advertising Strategy for Your Business. The days of advertising spending money on the assumption that it will bring customers are long gone. Do you struggle to choose the best advertising strategy for your business? Advertising Business Client Resources

article thumbnail

On being Ditched by your Logo Design Client

The Logo Smith

The post On being Ditched by your Logo Design Client appeared first on The Logo Smith All Content © 2020 The Logo Smith.â„¢ |. Being ditched by your client isn’t a subject not many of us logo and graphic designers would care to talk about, but it happens, and it happens a lot. I also know being ditched by a client has happened to those amazing designers who you probably feel incapable of doing any wrong; but you’d be wrong on that.

Client 75
article thumbnail

Asking for Success: 3 ways to ask for client reviews or testimonials

Purple Rose Graphics

I thought I’d share 3 super easy ways to get a review or testimonial from your client! When you’re wrapping up with a client, shoot them a quick text message or add a sentence or two to an email and ask them to review you on one of the many platforms available or email/text message their review to you to be used on your website. You can even set them up as a fill in the blanks to make it extra simple and easy for your client to review you. Reviews! Testimonials! Feedback!

Client 40
article thumbnail

3 Advertising

Communication Arts

Clients in Albuquerque and beyond trust this small, hardworking, design-centric ad agency that punches above its weight. Article