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Sports Branding: How to Win Fans and Influence Consumers

Inkbot Design

Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. The global sports market is booming, with estimates valuing it at almost $500 billion ! What is Sports Branding?

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. But to make your brand stand out, you need a guerrilla advertising strategy.

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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. Today, Havas operates in more than 100 countries, with more than 22,000 people, and is one of the world's largest advertising and communications groups.

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Why design is so important to esports

Designer Daily

No one cared if the graphics could be improved or if the banner outside advertising the tournament was eye-catching enough. The inspiration from other sports. Sports such as football have long been popular. In reality, football is probably one of the most popular sports that people bet on.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

In the article, we've picked 20 names from 2024's list that we reckon Creative Boom's readers need to know about. We especially love her take on how LinkedIn and social media can distort what success looks like to people, as expressed in this Medium article. and Europe who are changing branding and design for the better.

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Showcasing illustration work: how to create your best portfolio

Creative Boom

So we set the Creative Boom community to work, and in the article below, we share some of your best advice. My best portfolio pieces have come from a start point with proper inspiration rather than 'must create a commercial piece for this article'. Treat it like training for an endurance sporting activity," she advises.

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Inspiring creative women to follow in 2022

Creative Boom

So in this article, we've gathered together a mix of emerging and established women working in their profession, all doing wonderful things to inspire your own career. Elsewhere, Olivia also works as a freelance sports reporter. Her work has been featured on National Public Radio (NPR), ESPN and ESPN Radio, and NBC Sports California.