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The Importance of Typography in Advertising

Inkbot Design

The Importance of Typography in Advertising Typography is far more than just a pretty typeface; it’s a powerful tool in advertising. Importance of Typography in Advertising An advertisement's visual impact is about much more than simply which font you choose. That’s not bad for some letters on a page.

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Should You Use YouTube Pre-Roll Advertising?

Just Creative

This article has been contributed by Seth Winterer. In the evolving world of digital marketing, video advertising is the trend for 2020. I’m hear to tell you whether businesses should shift budgets to YouTube pre-roll advertising. Like many types of advertising, pre-roll ads are interruptive.

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Print's not dead: the best magazines for graphic design inspiration

Creative Boom

In short, if all you ever do is scroll through articles on your phone, you're really missing out. The publication is based in California and covers graphic design, advertising, illustration, photography, interactive design and typography. To learn more, read our article Why TYPEONE magazine is a must-read for graphic designers.

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Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Some key advantages of online video marketing include: Engagement: Viewers are likelier to watch a video in its entirety than reading an article or blog post. Videos also prompt more shares and comments.

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Newspaper Advertising Guide: The Power of Paper

Inkbot Design

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. But to make your brand stand out, you need a guerrilla advertising strategy.

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50 Creative & Effective Advertising Examples

Inspiration Feed

If advertisements, regardless online or offline, don’t catch your attention within seconds they are considered failed. The average American is exposed to 5000 ads every day, these range from TV… The post 50 Creative & Effective Advertising Examples appeared first on Inspirationfeed.