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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

In the article, we've picked 20 names from 2024's list that we reckon Creative Boom's readers need to know about. Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette.

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Omnichannel Fitness Marketing Strategies [2024 Update]

Inkbot Design

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

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Sports Branding: How to Win Fans and Influence Consumers

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Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. The global sports market is booming, with estimates valuing it at almost $500 billion ! What is Sports Branding?

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Top 10 Best Marketing Courses in 2021

Just Creative

Marketing is the practice that many businesses put in place to promote their products or services to consumers. Companies can put a ton of money into their marketing campaigns. That’s a ton of money for a small ad during the biggest sporting event of the year. The Top 10 Best Marketing Courses in 2021 (free & paid).

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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8 Video Creation and Marketing Tips for 2021

Just Creative

This article has been contributed by Devin Partida. Now is the time of year that business leaders and marketing teams start thinking about making the biggest impact possible with their video creation and marketing efforts during the next annum. Get on the Right Track With Video Creation and Marketing in 2021.

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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. Today, Havas operates in more than 100 countries, with more than 22,000 people, and is one of the world's largest advertising and communications groups.