Raw Materials on winning D&AD's Design Studio of the Year by being unusual
Creative Boom
OCTOBER 27, 2024
Firstly, because the American agency – a team of digital product designers, brand designers, strategists and technologists – was only founded in 2023. The tagline on their homepage is literally: "An unusual design company". It was confusing for users, and the apps didn't really reflect the essence of the brand."
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