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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Branding 448
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Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.

Branding 515
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Crafting a visual identity for Picklewood, a first-of-its-kind pickleball club and restaurant, was a tricky proposition. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Local agency People People explain how they went about it.

Branding 448
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Koto boosts youth-oriented fintech brand with super-colourful Gen-Z visuals

Creative Boom

To help spread their message far and wide, Fluz recently teamed up with Koto , a brand and digital agency with studios in Berlin, London, Los Angeles, New York and Sydney, to craft a fresh brand to fuel Fluz's expansion. Enter Fluz, a collaborative earning app that amplifies spending power by offering cashback on everyday purchases.

Branding 541
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Expressive Type Today: How typography captivates in a world of visual overload

Creative Boom

In an era when attention spans are dwindling and visual overload has become the norm, Counter-Print's new book celebrates the transformative power of expressive typography. It's a visual tribute to the designers and creative studios who use type not only as a communication tool but as a form of expression that defies convention.

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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

The new visual identity unites Riot's diverse gaming worlds with a cohesive system prioritising player experience. As a result, Stink Studios has developed a dynamic design system that celebrates Riot's iconic 'fist bump' logo and injects its identity through every medium, from in-game visuals to social posts and live events.

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