Creative Boom

JANUARY 28, 2025

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them? Maybe we should just start calling it a plan or be prepared to go a little deeper.

Client 468

Client Marketing Marketing Brand 468

Creative Boom

OCTOBER 22, 2023

In our exclusive interview, he shares his views on the positive influence of social media, how the pandemic broke down barriers, and the need to design sustainably. Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. Social media has been a major factor in this shift," he argues.

Media 485

Media Brand Branding Freelance 485

Creative Boom

JANUARY 29, 2025

Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.

Graphic Design 311

Graphic Design Graphic Animation Magazine 311

Graphic Design Junction

NOVEMBER 15, 2024

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.

Graphic Design 246

Graphic Design Graphic Textures Color Schemes 246

Creative Boom

JULY 7, 2023

Image licensed via Adobe Stock In the week that Meta launches Threads , we ask: can new platforms bring social media back to life? Right now, many of you are saying that's how social media feels. New social platforms are, of course, being launched all the time. I feel jaded by social media," he says. "On

Media 540

Media Print Client Adobe 540

Creative Boom

APRIL 10, 2024

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). The change aligns with the charity's new strategy, devised to respond to the growing challenges faced worldwide in animal welfare.

Animation 525

Animation Sports Brand Branding 525

Creative Boom

SEPTEMBER 19, 2023

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. These designs follow GUT's signature style and logo aesthetic, featuring the main brand ingredients in their texture, colour and shape.

Agency 507

Agency Animation Brand Branding 507

Creative Boom

JULY 4, 2022

Code3 operates at the intersection of media, creative, and commerce. VP of creative strategy Rachel Brandt explains how that works in practice and how becoming a mother has changed her approach to managing creatives. Code3 helps leading brands find, reach, and engage customers anywhere in the world on every digital platform.

Client 433

Client Media Agency Digital 433

Creative Boom

DECEMBER 5, 2023

This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.

Brand 487

Brand Branding Consulting Advertising 487

Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.

Brand 482

Brand Branding Digital Advertising 482

Creative Boom

SEPTEMBER 30, 2024

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.

Brand 468

Brand Branding Tourism Production 468

Creative Boom

MARCH 24, 2025

Indeed, with many creatives falling away from other social platforms, it's arguably becoming more relevant to our profession than ever. We know many design agencies that have won major new business leads from posts featuring case studies and media coverage," says Vicky Stoakes, communications director at Red Setter.

Networking 243

Networking Consulting Digital Client 243

Creative Boom

AUGUST 26, 2024

Image licensed via Shutterstock Your introversion isn't a barrier to making social video; it's actually an asset. Discover how to conquer the world of video content with these expert tips and strategies. We did, at least, when social media was primarily text-based. In the last couple of years, though, that's all changed.

Media 487

Media Arts and Crafts Animation Illustrator 487

Creative Boom

SEPTEMBER 29, 2024

Each asset has been transformed to better communicate the brand's quality, including a new wordmark inspired by a version from the archives. Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence.

Brand 540

Brand Branding Portfolio Digital 540

Graphic Design Junction

JANUARY 21, 2023

Modern creative Brand guidelines templates and Brand identity design for those who need a branding guide for a startup, business or rebranding company profile. Brand guidelines templates are the best way to show their clients how to implement their new brand identity. Versions CS4, CS5, CS5.5, CS6 and CC).

Templates 362

Templates Brand Branding Adobe 362

Graphic Design Junction

MAY 28, 2024

In the age of information overload, social media has become a battlefield for brands vying for attention. Mastering social media branding design through visual storytelling can transform a brand’s online presence, driving engagement, loyalty, and ultimately, sales. Brand Visual Identity 2.

Media 287

Media Brand Branding Templates 287

Graphic Design Junction

AUGUST 31, 2023

It includes a wide range of activities, such as search engine optimization (SEO), social media marketing, email marketing , and paid advertising. These strategies have the power to connect brands with their target audiences, drive engagement, and ultimately lead to tangible results. Content is king in digital marketing.

Marketing 327

Marketing Marketing Digital Media 327

Creative Boom

AUGUST 6, 2024

In the wake of this restoration, the theatre decided to launch a comprehensive rebrand and refreshed brand identity. So they turned to Good Noise , a Brighton-based creative agency specialising in branding for food, drink and hospitality. The new brand was unveiled to the public with a series of celebratory events and promotions.

Agency 459

Agency Brand Branding Publication 459

Creative Boom

JULY 9, 2024

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

Brand 462

Brand Branding Fonts Advertising 462

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Brand 195

Brand Branding Fashion Digital 195

Creative Boom

MARCH 12, 2024

Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.

Sports 541

Sports Brand Branding Portfolio 541

Graphic Design Junction

AUGUST 20, 2021

Brand guidelines templates also known as a Brand Manual, Brand Standards & Brand Identity Guidelines. Brand design agencies and branding studios will use brand guidelines templates to present their clients how to implement their new brand. Logo Design Trends and Strategy Guide.

Templates 363

Templates Presentation Brand Branding 363

Creative Boom

MAY 12, 2024

And as brand people, we're trying to build something that lasts. But with branding, the primary objectiveness is distinctiveness." We've been using AI for a while now," says Simon Case, founding partner of Chromatic Brands. "We This allows brands to create highly individualised customer experiences."

Graphic Design 511

Graphic Design Graphic Agency Client 511

Creative Boom

JULY 21, 2024

Social media platforms like Instagram have betrayed us , putting their algorithm before our interests, which means that even the people who've chosen to follow us often don't get served our content. In short, you can no longer rely solely on third-party platforms to showcase your work and build your personal brand.

Media 501

Media Marketing Marketing Templates 501

Creative Boom

SEPTEMBER 4, 2023

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. Yannick zur Strassen explains how his studio developed a new visual identity and strategy. The studio partners with visionaries, businesses and agencies to shape future brands.

Brand 538

Brand Branding Presentation Agency 538

Creative Boom

OCTOBER 25, 2023

Marketing collateral for everything from billboards and social media campaigns features empowering messages such as, 'May the best self win' and 'Joy fuels ambition'. To serve the school, the girls, and the world, we set out to extend that 'glow' well beyond its gates.

Education 508

Education Media Photography Inspiration 508

Creative Boom

JUNE 12, 2024

Global brand consultancy Wolff Olins and Wieden+Kennedy Amsterdam have partnered with video game publisher Ubisoft to develop the first-ever masterbrand for its long-running Anno strategy game series. That is until Ubisoft appointed Haye Anderson as the first-ever Anno brand director last year.

Brand 468

Brand Branding Textures Entertainment 468

Designer Daily

JANUARY 29, 2024

By comprehending your audience on a granular level, you can tailor your product offerings and marketing strategies to resonate with them on a profound level. Or, if your target audience is mostly on social media, selling through a platform that integrates with various social channels could be the best option.

Production 384

Production Media Marketing Marketing 384

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. Perhaps most importantly, Regular Practice also focuses on putting strategy at the heart of their design work.

Brand 476

Brand Branding Client Agency 476

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

Brand 482

Brand Branding Packaging Design Advertising 482

Creative Boom

JULY 23, 2024

Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.

Brand 515

Brand Branding Print Textures 515

Creative Boom

JUNE 11, 2024

Image licensed via Adobe Stock Creatives share their top tips for building a personal brand, allowing you to unleash your unique creative vision, connect with your tribe, and attract your dream clients. In today's hyper-connected digital landscape, personal branding has become key to success for creative professionals.

Brand 459

Brand Branding Client Arts and Crafts 459

Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? Sometimes, brands evolve, consumers' needs shift, or market dynamics change. Your brand might feel tired and dated. Think about iconic brands. Is it the logo?

Brand 98

Brand Branding Arts and Crafts Media 98

Creative Boom

OCTOBER 6, 2024

Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.

Brand 482

Brand Branding Digital Artist 482

Creative Boom

SEPTEMBER 8, 2024

In the digital age, where visual content reigns supreme, music is a secret weapon that can elevate your videos, presentations and social media posts from good to unforgettable. Brand identity : Consistent use of certain musical styles or genres can become part of your brand's sonic identity, making your content instantly recognisable.

Agency 501

Agency Client Brand Branding 501

Creative Boom

APRIL 13, 2023

Jones Knowles Ritchie (JKR) is behind the new brand identity for American department store chain Nordstrom Rack, creating a strategy and branding system that celebrates customers' "confidence and savviness". The former mid-tone colour palette was refreshed and expanded to become more "vibrant and exciting," says JKR.

Brand 540

Brand Branding Digital Marketing 540

Creative Boom

JULY 18, 2024

This experience opened doors to collaborations with both local and international brands and studios. In 2022, I learned Webflow development, which allows me to develop a project from strategy to web development, as I did for fintech platforms Augment Branding and Finy ," he explains.

Brand 531

Brand Branding Agency Art 531