From van to brand: Without’s new identity for Breadstall
Creative Boom
JANUARY 14, 2025
Breadstall's disruptive identity firmly places it in the subcategory of new-wave pizza restaurants emerging across the capital, but its bakery-style brand differentiates it even further. Since 2008, queues have formed along Northcote Road full of people eager for a slice of their twice-baked, slow-fermented biga dough pizzas.
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