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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

Portfolio 341
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5 branding projects redefining health and beauty in October 2024

Creative Boom

From New York to Seoul, they demonstrate how great branding can elevate health and beauty products from mere commodities to transformative experiences that resonate with people's values. SoreThumbStudio rose to the challenge with a brand concept that differentiated it from the hyper-saturated skincare market.

Brand 458
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Why motion is the future of brand identity, and how to do it right

Creative Boom

For tech refurbishment platform Back Market , for instance, motion identity became more than just animation: it was a dynamic way to embody the company's commitment to sustainability. While verbal and visual language can sometimes get lost in translation, movement speaks to something more fundamental in human experience. Keep it human.

Brand 449
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

Understanding its limits and strengths, as well as when it's creatively soul-sucking and awful versus experience enhancing, feels like progress." The return to physical experiences As AI accelerates, though, our experts believe there will also be a powerful movement in the opposite direction.

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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole. At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts.

Education 518
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How The Designers Foundry went from side project to global type provider

Creative Boom

Granda's ability to recline and italicise makes it fun to experiment with, offering users incredible control and flexibility." This practical outlook reflects TDF's understanding of market realities. Whenever I posted, my 'asks' inbox would often get messages from people wanting to know what fonts were used.

Fonts 459
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One helluva groovy spot by Kitchen

Creative Boom

The London motion directors at Kitchen have unveiled a gorgeously dazzling and psychedelic animation for The Great Frog Vintage Market. In many ways, it was a dream project for animators who love having the freedom to explore and experiment. I personally enjoyed drawing a land of mushrooms using only greyscale."

Animation 482