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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Co-founder Abbas Mushtaq shares insights on their journey. That quote, 'Design is thinking made visual', "perfectly sums up how we approach every project," says Abbas Mushtaq, Alphabet's co-founder and creative director. Then, it's our job to bring those ideas to life in a creative and engaging way."

Branding 431
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Want to go freelance? These top illustrators share the big secrets to their success

Creative Boom

All images courtesy of the artists. Going it alone as an illustrator is full of challenges, from creative to administrative. So the more advice you can get, the better. We asked ten successful freelance illustrators to share the benefit of their experience to date, and they all shared valuable tips and insights.

Freelance 520
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'Start Yesterday': 7 female founders share their tips for success in the creative industry

Creative Boom

Image licensed via Adobe Stock In honour of International Women's Day , Creative Boom invited female founders from seven creative agencies across the US and UK to share their experiences and advice on what it takes to build an agency from the ground up. Here's what they had to say. We can choose to work anywhere.

Agency 528
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Six books to supercharge your creative business in 2023

Creative Boom

We're all starting to thaw out, feel the sun on our faces, and worry about the energy bills a little less. We're all starting to thaw out, feel the sun on our faces, and worry about the energy bills a little less. To help you out, we've spotted several fantastic books that can help supercharge your creative business in 2023.

Marketing 473
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How creatives can stay positive during darker times

Creative Boom

Image licensed via Adobe Stock As the news continues to look grim and the economy struggles, what can creatives do to stay happy and productive? The Creative Boom community share their top tips. We asked the Creative Boom community to provide actionable advice and insights on staying positive and productive.

Freelance 536
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The power of self-belief: why quiet confidence is essential for creative professionals

Creative Boom

Image licensed via Adobe Stock Not to be confused with overconfidence, true self-belief is a foundation that fuels creativity and resilience. As creatives, we all want to believe that we're talented, hard-working, driven, capable and ready for anything that life throws at us. And gained a ton of new followers via Creative Boom.

Media 473
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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

Instagram has been a beloved tool to creatives everywhere since its launch in 2010. But recent algorithm changes and a push for more video content have left many artists and designers struggling to enjoy the same likes and reach. We've had more than a decade of chasing 'likes' and trying to keep up with the changing social networks.

Freelance 545