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Why motion is the future of brand identity, and how to do it right

Creative Boom

Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand?

Branding 450
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Graphic designers share their top tips for choosing the right fonts

Creative Boom

Graphic designers share their expert insights on how to do so. The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. So it's worth considering how you go about it. So the more it can amplify the archetypal character of the brand, the better.

Fonts 469
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

The rapid evolution of AI is reshaping how we think about design. That's how Jan Eumann, executive creative director at Wolff Olins , is feeling right now, anyway. Instead, we focus on where society is headed and how we can have a meaningful impact where it matters. Beyond that, new AI platforms like Exactly.ai

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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling.

Animation 468
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Louiza Cookson-Rabouhi: designing with curiosity, community and courage

Creative Boom

From band rehearsals to brand strategy, principal designer Louiza Cookson-Rabouhi reflects on her creative journey so far and on why empathy, intuition, and curiosity continue to shape her work at Magnetic. It taught me how to tune into mood and meaning without relying on words," she explains. It's been a humbling and exciting shift."

Education 365
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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

This approach taught me how to connect the conceptual with the practical, allowing for faster iteration and more effective collaboration." A typeface can define the character of a brand just as much as a logo or colour palette," he says. For me, typefaces and visual identities are inseparable.

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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. Defining your brand's sonic personality First things first.

Branding 450