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The studio's other half, Takk, graduated from the renowned Swiss design school ÉCAL in 2020 and, prior to opening the studio, had created custom typefaces for IDA Radio, Tallinn Music Week and the ERKI Fashion Show. One project where this intersection stood out was the custom typeface I created for Tallinn Music Week.
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Illustration by Mia Angioy for Creative Boom From viral hits to custom collaborations, we explore how independent creators leverage the music licensing platform to amplify their impact and reach new audiences. This increased engagement can translate directly into better monetisation opportunities.
And less engagement on any content you post yourself. I got absolutely fed up with the lack of engagement because I 'only' posted photos. The decline of interactions since the push for viral and video content has made me engage less with platforms," says brand and print designer Matt Lamont. More videos. More Stories and Reels.
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Visual direction Taking inspiration directly from the company's original customer-facing literature – featuring drop-caps, ornate typography, illustrations and timeless colours – Parker aimed to reference the brand's while making something fresh and interesting.
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