Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. "We Co-founder Abbas Mushtaq shares insights on their journey.

Brand 435

Brand Branding Client Agency 435

Graphic Design Junction

OCTOBER 27, 2024

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Logo designs are not mere graphics; they are visual identities that speak volumes even before a single word is uttered.

Brand 273

Brand Branding Inspiration Fonts 273

Creative Boom

JANUARY 29, 2025

Loughborough University's BA (Hons) Graphic Design programme has long had a strong reputation. And that's not surprising, because the university has a strong track record of producing graduates who go on to shape the creative industry. For instance, it's been ranked at the top end of the Guardian University Guide, year upon year.

Graphic Design 311

Graphic Design Graphic Magazine Animation 311

Creative Boom

JANUARY 8, 2025

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

Inspiration 293

Inspiration Brand Branding Agency 293

Creative Boom

JANUARY 29, 2025

New illustrations are a key part of the brand's new identity, designed to help its new Greek and Kefir products stand out on the shelf. London-based B&B studio has revamped Yeo Valley Organic's entire visual identity and product range architecture through a combination of small tweaks and more dramatic overhauls.

Portfolio 221

Portfolio Production Brand Branding 221

Creative Boom

FEBRUARY 20, 2025

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.

Animation 284

Animation Digital Brand Branding 284

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Brand 195

Brand Branding Fashion Digital 195

Graphic Design Junction

OCTOBER 22, 2024

Whether you’re working on advertisement posters, brand guidelines , or even designing a logo, fonts play a pivotal role in creating visual impact. Whether you’re working on advertisement posters, brand guidelines , or even designing a logo, fonts play a pivotal role in creating visual impact. The good news? Free Font Tepo Serif 2.

Fonts 281

Fonts Advertising Advertising Brand 281

Creative Boom

OCTOBER 27, 2024

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Rabbithole explains how it developed it. Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole.

Brand 273

Brand Branding Graphic Presentation 273

Creative Boom

SEPTEMBER 11, 2024

Reflecting its commitment to social change, the Hague-based design agency has crafted a colourful and impactful new identity for itself. Founded in 2007, it offers a comprehensive range of design services, from strategic branding to digital solutions, all crafted in its own studio. "We End with magic".

Agency 536

Agency Client Fonts Design Services 536

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

Brand 482

Brand Branding Packaging Design Advertising 482

Creative Boom

JULY 3, 2024

Its no-nonsense identity allows the platform itself to shine. New Genre has created the website and identity for Follio, a new digital platform designed to help large enterprises organise, manage and deliver interior design standards while streamlining workflows and ensuring cohesion.

Interior Design 501

Interior Design Architecture Digital Marketing 501

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. With rapid advancements in technology, the rise of artificial intelligence, and a renewed focus on sustainability, design is becoming more dynamic and inclusive.

Web Design 246

Web Design Web Design Arts and Crafts Digital 246

Creative Boom

JULY 21, 2024

StudioDBD took an original and unusual approach to developing a brand identity for Stockroom, a new cultural hub in Stockport. The goal was to design an identity that seemed like an integral part of Stockport's fabric while incorporating more fun elements, such as bright colours and illustrations, to keep it lively and engaging.

Brand 500

Brand Branding Inspiration Publication 500

Creative Boom

MARCH 2, 2023

Credit: Chichester Festival Theatre / Rose London-based design agency Rose has given one of Britain's most beloved arts institutions a fresh visual identity that shows off the theatre's legacy and ongoing relevancy with modern flair. The first challenge for Rose was reinstilling a strong sense of brand equity in the theatre's name.

Agency 541

Agency Brand Branding Architecture 541

Graphic Design Junction

JANUARY 21, 2025

Minimalist business cards create a sleek and sophisticated brand identity, ensuring a strong first impression. The simplicity of these designs ensures that your brand stands out with elegance and style. Business cards remain an essential networking tool, offering a physical reminder of your brand.

Business Cards Design 246

Business Cards Design Layout Templates Freelance 246

Creative Boom

MARCH 21, 2024

The company behind ChatGPT brought hundreds of developers together for DevDay in San Francisco. Play Studio was on hand to give the event a unique visual identity. So, for OpenAI, the company behind ChatGPT, to hold its first developer conference was a major deal. The DevDay colours were selected from OpenAI's broader palette.

Animation 492

Animation Coding Advertising Advertising 492

Creative Boom

APRIL 20, 2023

Now boasting more than 450 UK stores, Pets at Home's evolution has seen it become the nation's biggest pet care brand. But in doing so, through its numerous sub-brands across veterinary care, grooming, insurance, a foundation that helps pets in need, and a host of services, the overall identity had become muddied and slightly confusing.

Brand 544

Brand Branding Animation Photography 544

Creative Boom

MARCH 3, 2024

The London studio's visual identity for a new AI tool, Wonda, avoids adding to the noise with a simple, emotionally engaging design. To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. And that applies just as much to marketing as anywhere else.

Marketing 518

Marketing Marketing Brand Branding 518

Creative Boom

MARCH 3, 2025

He developed a fascination with ephemera, like stickers, album covers, and skate graphics, and realised he had an obsession with visual culture that surpassed that of his peers. Carving a path through print and branding Upon graduating, Tonge entered the industry at a precarious time - in 2008, in the midst of a financial crisis.

Print 269

Print Magazine Education Brand 269

Creative Boom

JULY 15, 2024

The new identity by Team was devised to bring the fair into a new era, reflect its significant growth, and stay true to its roots and values. New York-based studio Team has created a new brand identity for Independent, an organisation known for showcasing amazing art.

Art 480

Art Brand Branding Inspiration 480

Creative Boom

AUGUST 7, 2024

As a graphic designer or branding studio, getting your latest project featured in Creative Boom can significantly boost your visibility and reputation. And as we explain in our article What we stand for , we don't just want to narrow it down to the biggest agencies, the biggest brands or (God forbid) the biggest cities.

Brand 501

Brand Branding Arts and Crafts Client 501

Creative Boom

DECEMBER 16, 2023

That's just what Pentagram has achieved by crafting a fresh visual identity for Stereolabs. In the early days, Stereolabs developed stabilising technology perfect for Hollywood. To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them.

Brand 510

Brand Branding Digital Production 510

Creative Boom

MARCH 14, 2023

Founded in 2004, Ell Circo D'ell Fuego had become a successful circus school, but its branding looked a little dated. Local studio We Make stepped in to craft a dynamic new visual identity for the studio. Our aim was that the view would constantly 'feel' man, movement and man in motion throughout the corporate identity.

Consulting 476

Consulting Photography Agency Layout 476

Creative Boom

MARCH 12, 2024

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. But despite the huge scale of the business, its brand voice wasn't carrying it well enough into the hearts of customers or future audiences. Us neither.

Sports 541

Sports Brand Branding Portfolio 541

Creative Boom

DECEMBER 12, 2023

The Seattle agency draws on modular and geometric forms to create striking new branding for Kirkland Urban, a mixed-use development in King County, Washington. From the public's point of view, inner-city development is always a bit of a mixed bag. Branding plays a big part in this, of course.

Publication 426

Publication Brand Branding Graphic 426

Creative Boom

JANUARY 28, 2025

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection. FORM Studio. Photography via.

Education 243

Education Brand Branding Digital 243

Creative Boom

FEBRUARY 25, 2024

The Aussie studio launches a colourful new visual identity for the ice cream brand, with a palette that changes with the seasons and leans into its LGBT+ values. Founded in 2014 by award-winning Australian pastry chef Terri Mercieca, Happy Endings is an ice cream brand defined by colourful chaos.

Client 524

Client Brand Branding Production 524

Creative Boom

JULY 23, 2024

Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.

Brand 515

Brand Branding Print Textures 515

Graphic Design Junction

NOVEMBER 15, 2024

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art.

Graphic Design 246

Graphic Design Graphic Textures Color Schemes 246

Creative Boom

SEPTEMBER 8, 2024

Brand identity : Consistent use of certain musical styles or genres can become part of your brand's sonic identity, making your content instantly recognisable. Brand identity : Consistent use of certain musical styles or genres can become part of your brand's sonic identity, making your content instantly recognisable.

Agency 501

Agency Client Brand Branding 501

Creative Boom

MARCH 26, 2023

Yet Nala, an Australian-based underwear brand, believes it doesn't have to be that way. And while some brands have made huge steps toward a more inclusive industry, none were flaunting it loudly, proudly, and truly celebrating the diversity of the body. But when it comes to clothing, 'sustainable' often means dull.

Brand 476

Brand Branding Patterns Production 476

Creative Boom

APRIL 16, 2024

The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Brand concept Elmwood aimed to bring HECK! core identity, as seen via a Gen Z lens." So, in recent years, HECK!

Branding 463

Branding Brand Consulting Production 463

Creative Boom

DECEMBER 17, 2023

Today sees the launch of a refreshed identity for Creative Boom. I sat down with our strategy, advertising, design and development teams in November 2022 and said, hey, we need a refresh, an evolution. It was in 2017 when we revealed our existing brand to the creative community. Can we aim to get something live before 2024?

Magazine 542

Magazine Advertising Advertising Illustration 542

Creative Boom

AUGUST 19, 2024

The German agency explains how it crafted a new name, identity, and website for the creative recruitment agency Undiscovered. And so they turned to Hyperfocus , a young and eager boutique agency based in Hamburg that sits at the intersection between brand and product design. Naming process So, how did they go about naming? "We

Agency 493

Agency Fonts Client Branding 493

Creative Boom

MAY 29, 2023

Premium brand Colour Mill needed help to stand out from the crowd, so it turned to Universal Favourite to give it a fresh new identity. Utilising modern formulas and processes, it's spent 30 years developing a range of speciality oil-based pigments which outperform conventional gel colouring.

Manufacturing 467

Manufacturing Brand Branding Production 467

Creative Boom

JULY 16, 2023

Vietnamese studio M — N Associates has been working with pet food brand HiRaw! We share their new identity and explore the thinking behind it. Consequently, they faced the need for a brand overhaul. And so they teamed up with M — N Associates , a strategic branding studio based in Ho Chi Minh. Founded in 2018, HiRaw! –

Branding 370

Branding Brand Fonts Textures 370