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Corporate Culture : McDonald’s corporate culture may have favored maintaining control over its branding decisions rather than outsourcing them to an external agency like Unimark.
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Particularly in corporate campaigns, or on hoardings for new developments—which are not going to be marketed to, or bought by, anyone local." "It's like 40 years on," she says of the Factory Records legacy. There's nothing wrong with it, but we're living here day in, day out, and you just see it a lot. There's a warmth, humour, embrace.
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I work with ad agencies and directly, mostly with corporate clients. I got there because I know basically what agencies bill our time to clients at anywhere from $95 for small agencies and small clients up to around $200 for holding company agencies and big corporate clients. So what's his secret? "I
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Traditionally, the global fintech visual aesthetic is dominated by green and blue, colours that are far too cold and corporate for a brand that prides itself on enabling and empowering African businesses and entrepreneurs," says Stikkelorum. "We
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In his view, climate communications tend to be one of two extremes: "very dull and corporate, or frantic and urgent". While the former has no place in this sector, the latter has a place in some scenarios but would ultimately be off-putting to the organisations WRAP needs to work with.
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