Creative Boom

FEBRUARY 24, 2025

The awards' new visual identity embodies organic growth as a metaphor for creativity, blending generative design and dynamic typography. For the 2025 edition, PRINT Magazine enlisted The Collected Works to craft a dynamic visual identity and hero film that embodies the theme of "cultivating creativity."

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Creative Boom

JANUARY 27, 2025

Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.

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Brand Branding Textures Marketing 352

Graphic Design Junction

OCTOBER 27, 2024

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Logo designs are not mere graphics; they are visual identities that speak volumes even before a single word is uttered.

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Brand Branding Inspiration Fonts 271

Graphic Design Junction

NOVEMBER 3, 2024

In today’s highly competitive business environment, branding is essential for making a memorable impression. When presenting a brand to clients or stakeholders, one of the most powerful tools is a well-designed stationery mockup. This attention to detail can make a substantial difference when presenting branding concepts to clients.

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Presentation Brand Branding Portfolio 251

Creative Boom

APRIL 8, 2025

Starbucks is reintroducing its much-loved Refreshers drink to Chinese consumers with a major glow-up, including an innovative bottle design and bold graphic identity crafted by global design agency Marks. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

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Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. But they needed a new identity that fully reflected their role as a disruptor in this fast-evolving space.

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Agency Brand Branding Media 468

Creative Boom

NOVEMBER 3, 2024

From transforming Boulder's beloved Pizzeria Alberico to partnering with global brands like Stripe, Mast balances simplicity, collaboration, and storytelling in its approach. Our role was to reimagine its identity in a way that felt authentic and aligned with its values.

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Client Brand Branding Project Management 495

Creative Boom

JANUARY 8, 2025

Your eyeballs are in for a wild ride if you happen to land on any of the social accounts promoting The Great Frog a jewellery brand going back to the 1970s, famous for its eclectic rock star collections. The challenge was to go through all these different styles but still make it feel like one cohesive piece," he continues. "We

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Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

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Creative Boom

AUGUST 4, 2024

Spacemade is a co-working brand with a difference. its new visual identity system is based on the concept of 'meaningful connections'. This January, they decided it was time for a new visual identity. The original Spacemade identity was designed with solely B2B audiences in mind. Crafted by Wildish & Co.,

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Brand Branding Fonts Graphic 485

Creative Boom

JULY 14, 2024

Barcelona-based graphic designer Ilia Tuma has refreshed the school's decade-old identity with a new logotype and vibrant colour palette, as well as bespoke illustrations by Anastasia Sheremeteva. Renowned Barcelona-based language school Freeda has a new identity created by graphic designer Ilia Tuma.

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Illustrator Illustration Graphic Design Fonts 508

Creative Boom

SEPTEMBER 10, 2024

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Until now, that brand identity has been very much fragmented.

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Graphic Design Junction

OCTOBER 22, 2024

Whether you’re working on advertisement posters, brand guidelines , or even designing a logo, fonts play a pivotal role in creating visual impact. Why Fonts Matter Fonts are more than just letters on a screen; they help communicate the tone, personality, and message of a brand or project. The good news?

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Fonts Advertising Advertising Brand 280

Creative Boom

MARCH 26, 2023

Yet Nala, an Australian-based underwear brand, believes it doesn't have to be that way. And while some brands have made huge steps toward a more inclusive industry, none were flaunting it loudly, proudly, and truly celebrating the diversity of the body. But when it comes to clothing, 'sustainable' often means dull.

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Brand Branding Patterns Production 476

Creative Boom

APRIL 20, 2023

Now boasting more than 450 UK stores, Pets at Home's evolution has seen it become the nation's biggest pet care brand. But in doing so, through its numerous sub-brands across veterinary care, grooming, insurance, a foundation that helps pets in need, and a host of services, the overall identity had become muddied and slightly confusing.

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Creative Boom

DECEMBER 7, 2023

based designer about how he created a cohesive visual identity for a new seasonal flea market. Traditionally, city centre markets didn't really need much in the way of branding other than maybe a sign at the entrance. I love elevating brands and creating new ones through sound design and thoughtful strategy."

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Marketing Marketing Brand Branding 515

Graphic Design Junction

JANUARY 6, 2025

Creating a logo and choosing fonts for logo is a critical step for building a strong brand identity. A well-designed logo can leave a lasting impression on customers and make your brand stand out. The font sets the tone and reflects the personality of your brand, whether its modern, classic, or playful. Download 2.

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Fonts Advertising Advertising Arts and Crafts 246

Creative Boom

SEPTEMBER 15, 2024

Forest Gum by Jens Nilsson From plant-based ice cream to sustainable chewing gum, these forward-thinking branding projects are reshaping the food and beverage landscape across the world. With that in mind, we've picked five of the best new branding projects for September to inspire your own projects.

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Brand Branding Production Fonts 459

Creative Boom

FEBRUARY 5, 2025

Detroit-based fintech platform Rocket recently revealed a new identity designed by Otherway. It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl.

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Brand Branding Client Photography 221

Creative Boom

JULY 15, 2024

The new identity by Team was devised to bring the fair into a new era, reflect its significant growth, and stay true to its roots and values. New York-based studio Team has created a new brand identity for Independent, an organisation known for showcasing amazing art. These serve as graphic elements or frames for artwork.

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Art Brand Branding Inspiration 480

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

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Web Design Web Design Arts and Crafts Digital 246

Creative Boom

NOVEMBER 30, 2023

This week, Reddit saw the launch of its new visual identity courtesy of Pentagram. But like many big brands of this nature, it had accumulated way too many branding materials, going off on various confusing and complex tangents, and so needed something more unified, contemporary and intuitive.

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Typography Brand Branding Illustrator 543

Creative Boom

SEPTEMBER 8, 2024

Brand identity : Consistent use of certain musical styles or genres can become part of your brand's sonic identity, making your content instantly recognisable. How this works in practice Now, let's explore how Epidemic Sound is helping brands and creators achieve these transformative effects in the real world.

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Agency Client Brand Branding 501

Creative Boom

JUNE 30, 2024

Geometric shapes are used across the identity to house imagery and represent the diverse businesses that use Storey. DixonBaxi is behind the new identity for co-working space Storey, which uses overlapping tangrams to represent the diverse businesses that use it. It quickly became a key element of the brand toolkit."

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Inspiration Brand Branding Infographics 475

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

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Brand Branding Packaging Design Advertising 482

Creative Boom

AUGUST 11, 2024

The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. A key challenge was differentiating each festival location while maintaining a cohesive aesthetic. 57 Festivals is a London-based company specialising in live comedy.

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Brand Branding Arts and Crafts Illustrator 486

Creative Boom

SEPTEMBER 24, 2024

Now a new visual identity crafted by Pentagram is helping them pursue this mission. Brand concept Pienso asked Pentagram to create a compelling, modern design language that embodies its unique approach to tackling fundamental issues through AI. Pienso is seeking to make AI more accessible for ordinary companies.

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Brand Branding Web Design Web Design 469

Creative Boom

AUGUST 21, 2022

We're big fans of Belfast branding studio Angel & Anchor ; back in March, we reported on their VHS-inspired identity for speciality coffee roaster Process. But its original branding wasn't up to scratch. With a new, secure sense of self, they wanted the new branding to reflect their story and values holistically.

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Brand Branding Inspiration Theme 535

Creative Boom

AUGUST 6, 2024

In the wake of this restoration, the theatre decided to launch a comprehensive rebrand and refreshed brand identity. So they turned to Good Noise , a Brighton-based creative agency specialising in branding for food, drink and hospitality. New internal wayfinding will follow in the next phase of the project.

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Agency Brand Branding Publication 459

Creative Boom

MARCH 26, 2023

Yet Nala, an Australian-based underwear brand, believes it doesn't have to be that way. And while some brands have made huge steps toward a more inclusive industry, none were flaunting it loudly, proudly, and truly celebrating the diversity of the body. But when it comes to clothing, 'sustainable' often means dull.

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Brand Branding Patterns Production 423

Creative Boom

OCTOBER 10, 2023

It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul.

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Agency Brand Branding Coding 468

Creative Boom

JULY 3, 2024

Its no-nonsense identity allows the platform itself to shine. New Genre has created the website and identity for Follio, a new digital platform designed to help large enterprises organise, manage and deliver interior design standards while streamlining workflows and ensuring cohesion.

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Interior Design Architecture Digital Marketing 501

Creative Boom

JUNE 3, 2024

London-based design agency BrandOpus has revived Molson's heritage brand assets and brought the Masterbrand out of the shadows, reasserting its position in the Molson Coors portfolio. BrandOpus has refreshed iconic Canadian beer brand Molson's identity, taking its heritage hexagon asset and giving it a new purpose as a mosaic motif.

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Brand Branding Portfolio Photography 475

Creative Boom

MAY 31, 2023

Independent design studio OMSE has created a welcoming identity for Ark , a Wembley-based co-living space which aims to provide a practical alternative to living in London. According to OMSE creative director Pedro Messias, the new identity had a lot to accomplish. At the heart of Ark's identity is a foundational blue palette.

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Typography Brand Branding Client 511

Creative Boom

APRIL 13, 2023

Jones Knowles Ritchie (JKR) is behind the new brand identity for American department store chain Nordstrom Rack, creating a strategy and branding system that celebrates customers' "confidence and savviness". The former mid-tone colour palette was refreshed and expanded to become more "vibrant and exciting," says JKR.

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Brand Branding Digital Marketing 540

Creative Boom

JUNE 18, 2024

London-based studio Turner Duckworth designed dimensions for the brewery's identity, commissioning illustrator Brian Steely to showcase the personality of each brew through illustrations. The redesign needed to build meaning, to be brand-first, distinctive and dimensional," says Thompson.

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Illustrator Illustration Brand Branding 483

Creative Boom

SEPTEMBER 23, 2024

Nostalgic illustrations, editorial-inspired photography and striped graphic assets make up the craft cocktail brand's new identity designed by Tavern. Back in 2014, while she was bartending at the storied Pequot Inn, Bronya Shillo founded the craft cocktail brand Fishers Island Lemonade.

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Arts and Crafts Brand Branding Photography 458