Creative Boom

SEPTEMBER 10, 2024

This meant that these three colours and shapes had to be avoided, and instead, a new way to apply the logo had to be presented. Flexible design system A related challenge was finding a design system that can be recognised as Coop throughout the store but allows each category to stand independently and compete with the category leader.

Marketing 468

Marketing Marketing Packaging Design Brand 468

Creative Boom

JUNE 25, 2024

Founded by dermatologist Dr Alexis Granite, it aims to create a new category called "Affective Wellness", which combines beauty and skincare with emotional and mental wellbeing in body care products such as body wash, lotion, scrubs and serums. Their products have playful names, sweet scents, and pastel colours.

Brand 498

Brand Branding Arts and Crafts Production 498

Creative Boom

JUNE 26, 2024

The judges went through over 1,800 submissions this year, choosing one winner for three different categories (children's, adult fiction and adult nonfiction), plus second and third-place awards. All is silhouetted by the complementary blue colour of the sea and the date palm, pointing directly at the mysterious, cooler-toned city of London.

Arts and Crafts 511

Arts and Crafts Illustrator Illustration Art 511

Creative Boom

JANUARY 27, 2025

Competitor research revealed that negative perceptions, such as streaky finishes, unnatural tones, and complex routines, burdened the self-tanning category. The warm, natural colour palette reflects the product's promise of an authentic glow, while the typography balances modern sophistication with an inviting, effortless feel," says Gibbs.

Brand 353

Brand Branding Textures Marketing 353

Creative Boom

JANUARY 20, 2025

With so many almost identical packaging on the market - metal cans with blue, white and gold coloured elements - Laumann felt that "to do yet another brand with these stylistic ingredients seemed too defensive and unambitious". What more could you ask for as a branding and design agency?"

Marketing 222

Marketing Marketing Production Brand 222

Creative Boom

APRIL 16, 2024

They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. has a strong field-to-fork family heritage, and we wanted to keep that in play while introducing a wider sense of category excitement and impact," explains Greg Taylor, chief provocation officer at Elmwood London.

Brand 464

Brand Branding Consulting Production 464

Creative Boom

SEPTEMBER 16, 2024

Red Antler used its expertise working with start-ups to design a category-disrupting dip for New York foodies. Luckily, Brooklyn-based studio Red Antler specialises in working with start-ups and new ventures and was excited to rewrite the rules of the dip category. The new Labneh company hit shelves across NYC this September.

Brand 505

Brand Branding Arts and Crafts Production 505

Creative Boom

APRIL 12, 2023

The vibrant colour palette uses shades of purple and a vivid orange that calls to mind historical graphic design greats like standards manuals. In its 13th year, categories include Apps, Film & Video, Podcasts, Social, Websites & Mobile Sites, Web3 & XR.

Publishing 496

Publishing Publishing Digital Education 496

Creative Boom

NOVEMBER 12, 2023

In an interesting twist, the renowned awards body collaborated with Pantone for the first time to create a new Special Award celebrating the best use of colour. The packaging's bold colour is mixed with red Istrian earth from the olive groves – just like the clay that was originally used to make the vessels.

Packaging Design 533

Packaging Design Inspiration Agency Brand 533

Creative Boom

SEPTEMBER 18, 2024

This year saw a record-breaking 2,000 submissions across five categories, with the winners revealed in a special ceremony last night. Phillips, who won in the Illustration for Children category, explores themes of Jewish identity, generational divides, and gentrification in his work. Benjamin is truly a deserving winner."

Illustrator 493

Illustrator Illustration Theme Textures 493

Creative Boom

MAY 29, 2023

Food colouring products aren't all the same. Premium brand Colour Mill needed help to stand out from the crowd, so it turned to Universal Favourite to give it a fresh new identity. Colour Mill is a family-owned, Australian-based food colour manufacturer specialising in the 'cake and bake' industry.

Manufacturing 468

Manufacturing Brand Branding Production 468

Creative Boom

OCTOBER 20, 2024

Influur was already a successful enterprise, hosting a diverse community of over 30,000 creators across various categories for branded events and social media collaborations. Typography and colour palette The visual identity system uses Duplet Open, a timeless and elegant typeface that gives the brand credibility.

Agency 469

Agency Brand Branding Media 469

Creative Boom

JANUARY 29, 2025

What has changed is the type colour, which Veltman describes as a "more sympathetic green", while the word 'Organic' has been positioned more comfortably within the mark. We see this through exciting innovations in categories such as gut health with the launch of Gut Boost drinks in their ever-growing Kefir range."

Portfolio 221

Portfolio Production Architecture Brand 221

Creative Boom

FEBRUARY 22, 2022

"Flutterwave is such a powerful and dynamic brand that exudes the spirit of African entrepreneurship and so our collaborative approach was critical to this, ensuring the brand remained authentically African while standing out in its category," says Roman Stikkelorum, managing director at Verve.

Agency 540

Agency Brand Branding Photography 540

Creative Boom

JANUARY 7, 2025

The Collected Works curated a colour palette that balances historical gravitas with modern boldness. The idea was to signal '"this is serious, but not that serious', "with a blend of muted and bold colours," says Fresneda. In Fresneda's view, the cover art is where everything came together as the brand's flagship piece.

Education 261

Education Brand Branding Art 261

Creative Boom

MARCH 27, 2025

The brand's colour palette was also sourced from the landscape, drawing inspiration from the farm's fields, hedgerows, and natural materials. "We even got farm owner Chris to drive his tractor over paper with inked-up wheels!"

Textures 365

Textures Illustrator Illustration Brand 365

Creative Boom

JANUARY 11, 2024

Every year, the best-performing organisations across various categories are awarded along with a top 30 list of best employers, helping to drive best practices across the industry. Typography and colours For typography, Ben used Delvard Serif , which is professional yet modern, while Mulish complements this nicely for body copy.

Travel 477

Travel Patterns Typography Brand 477

Creative Boom

MAY 15, 2024

The studio's head of design, Meg Jannott, describes the brief as "exciting and ambitious" while stressing the importance of the client's category as parenting is overwhelming enough without having to sift through hundreds of brands that don't resonate with them. As the name suggests, gold is a driving factor in the colour system.

Brand 488

Brand Branding Illustrator Illustration 488

Creative Boom

SEPTEMBER 16, 2024

One valuable insight we gained was the opportunity for a new type of ready-made meal category: one made from high-quality ingredients without being positioned too premium. We scaled this down to a set of packages that bang with intense, delicious natural colour." Colour strategy Piëtke outlines how they determined the colour palette.

Brand 469

Brand Branding Illustrator Illustration 469

Creative Boom

AUGUST 18, 2024

Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. Tropicana's rebrand coincides with a shift in the category, likely due to the turbulent economy of recent years.

Brand 459

Brand Branding Fonts Packaging Design 459

Creative Boom

DECEMBER 5, 2023

Designed to encapsulate the fun and whimsy that Omlet is known for, the new identity is a charming and colourful delight. Boasting bold colours and cute 3D-sculpted critters, Omlet's overhaul not only reflects its core values it also stands out a mile from the competition.

Production 497

Production Brand Branding Theme 497

Creative Boom

AUGUST 11, 2024

Illustration brief Owen says Rick's brief was clear: "Create illustrations that were 'twisted, colourful, full of fantastical, freaky exotic plants, flowers, and foliage, with surreal characters.' "We Oat Studio addressed this by developing five complementary colour palettes tailored to a specific festival location.

Brand 487

Brand Branding Arts and Crafts Illustrator 487

Creative Boom

MAY 15, 2022

The work by Jessica Walsh and her team hopes to challenge the "stuffy" nature of the wine buying experience by championing "doing wine your way" expressed through bold type, bright colours and humorous illustrations. At its heart, Stompy's new typographic logo is inspired by the art of grape stomping.

Patterns 480

Patterns Photography Illustrator Illustration 480

Creative Boom

MAY 20, 2024

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Decades-old visual codes, such as gold foils, bold, masculine colours, and "heather and weather" photography, flood the Scotch sector.

Brand 450

Brand Branding Coding Agency 450

Creative Boom

SEPTEMBER 15, 2024

From bold colour palettes to eco-conscious packaging, these five standout branding projects showcase how creative design can transform food brands into visual experiences that connect with consumers on a deeper level. A key design element is the terracotta-coloured tubs, inspired by the traditional clay pots used for plant growth.

Brand 460

Brand Branding Production Fonts 460

Creative Boom

JULY 20, 2022

DuBois has a great sense of composition and colour. Book Cover Award category went to Kerry Hyndman for her work on The Rich House by Stella Gibbons. Meanwhile, the winner of the Book Cover Award category went to Kerry Hyndman for her work on The Rich House by Stella Gibbons. Couldn't be better.".

Illustrator 450

Illustrator Illustration Printmaking Textures 450

Creative Boom

AUGUST 12, 2024

Pet food brand Nutriment was founded in 2013 when raw diets were still a small niche within the category. The studio's account director, Emma Collingswood, highlights Robot Food's work on other brands in the pet food category, such as Harringtons, NAW, Wagg, and YuMove.

Brand 450

Brand Branding Photography Portfolio 450

Creative Boom

FEBRUARY 21, 2023

Split into multiple categories, including best jacket design, best educational book and best graphic novel, the British Book Design and Production Awards have a long and illustrious history of commending landmark editions in the publishing field. Here Design was responsible for managing the illustrations," Martin adds. "We

Illustrator 450

Illustrator Illustration Book Design Publishing 450

Creative Boom

FEBRUARY 5, 2025

Consistency was also an issue, and Holt believed that the previous brand felt somewhat dated compared to Rocket's forward-thinking, technology and AI-driven vision, Rocket's logomark and colour palette already have a lot of equity and recognition, which is why Otherway opted to refine rather than reinvent the identity.

Brand 221

Brand Branding Client Photography 221

Creative Boom

FEBRUARY 10, 2022

A big requirement of the brief was to ensure Panda's branding "reflects and retains its position as the category leader while helping it secure new store listings and dialling up stand out on-shelf," according to the agency. The packaging also needed to be distinctive, as some of Panda's products, such as the liquorice bars, are so small.

Agency 469

Agency Brand Branding Textures 469

Creative Boom

NOVEMBER 26, 2023

And the new designs for National Landscapes by Nice and Serious fall straight into that category. The colour system was influenced by the defining colours of UK landscapes, ranging from sandy dunes and rolling grasslands through to deep and vibrant moors and heathlands. Never heard of National Landscape?

Networking 513

Networking Brand Branding Consulting 513

Creative Boom

AUGUST 15, 2023

Paired with bold colours and updated typography, the new look aims to help Badger appeal to a wider demographic. Badger is strongly positioned to lead the charge within the premium ale category but to do so, we needed a bolder approach", he explains. Characters related to the brand's rich history were the way to do this.

Brand 370

Brand Branding Illustrator Illustration 370

Creative Boom

JANUARY 18, 2024

It was a conclusion that was agreed upon with ESN, with the creative director at The Quality Group, Marcel Henke, saying: "Our work with Robot Food has ensured our new visual identity better reflects our leadership position in the category. Similarly, the new typography was carefully chosen to reflect the attitudes of the ESN brand.

Sports 501

Sports Photography Brand Branding 501

Creative Boom

DECEMBER 5, 2023

Designed to encapsulate the fun and whimsy that Omlet is known for, the new identity is a charming and colourful delight. Boasting bold colours and cute 3D-sculpted critters, Omlet's overhaul not only reflects its core values it also stands out a mile from the competition.

Production 423

Production Brand Branding Theme 423

Creative Boom

JUNE 8, 2022

The resulting visual identity consists of a new logo, colour palette, typeface, photography and brand collateral. The broader visual language uses a vibrant palette inspired by the pop of colours found onboard their boats – we're talking hi-vis clothing, bait flashers and hooks.

Photography 398

Photography Fashion Theme Brand 398

Creative Boom

DECEMBER 13, 2023

Softer brand colours mirror the incumbent design but have been modernised to appeal to younger pet parents. Brand architecture The category as a whole was found to be busy and confusing, so this tension had to be resolved. The effect is subtle but immediately tugs on our heartstrings, even if we don't immediately recognise why.

Brand 419

Brand Branding Agency Animation 419

Creative Boom

JULY 18, 2022

It appointed Vancouver-based design agency Glasfurd & Walker to create its identity and packaging and to help it stand out in a sleep category that can often look like it's in the tech space. There are hints of Paula Lawrie, Dike Blair, Lois Dodd and David Hockney, given the vibrant colours Clara uses in these illustrations.

Brand 322

Brand Branding Photography Marketing 322