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The 2025 report surveyed 1,000 employers representing over 14 million workers across 55 countries and identified graphic design as the 11th fastest-declining job category over the next five years. Both business leaders and the AI industry itself agree: AI is coming for your jobs, and no one is safe. So there you have it.
The Lovies' presenting body, The International Academy of Digital Arts and Sciences (IADAS), describes the awards as focusing on culture, technology and business. In its 13th year, categories include Apps, Film & Video, Podcasts, Social, Websites & Mobile Sites, Web3 & XR.
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Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés. We needed to tell a story."
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B&B studio head of growth & development Nellie Veltman says it was really inspiring to learn more about Yeo Valley Organic's sustainable farming practices and describes it as "a truly loved organic food brand and an incredibly future-focused business".
They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. has a strong field-to-fork family heritage, and we wanted to keep that in play while introducing a wider sense of category excitement and impact," explains Greg Taylor, chief provocation officer at Elmwood London.
Through its mortgage, real estate and personal finance businesses, Rocket saw an opportunity to change this and position itself as more than a transactional mortgage provider. With no true category leaders from which to draw inspiration, Otherway instead looked beyond the sector for inspiration.
The scope of work ended up expanding to include a naming sprint, brand identity system, marketing website, and the design and development of a digital platform that could hold the entire business's infrastructure and functionality.
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The Workroom founder Brigid McMullen also throws "strategy" into the bin, claiming that people use it without specifying which kind of strategy they mean (business, creative, digital who knows?!). He says: "We are B2B marketers, and we've stuck to what we know, so it's really designed for business and professional use. "We
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Morphy Richards was founded in 1936 by product engineer Donal Morphy and his business partner Charles Richards – a consumer salesman. Its market share has steadily declined, prompting the new management team to set us the task of repositioning the entire business proposition," Holt adds.
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And given that the business has recently bolstered its consulting capabilities with a rapidly growing Brand Performance practice, not to mention a 2020 merger with Fitch, it seems like an ideal theme. Over the last five years, our business has evolved, and our offer has expanded significantly," says Jane Geraghty, group global CEO. "Our
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