Inkbot Design

NOVEMBER 29, 2024

For each strategy, we provide real-life examples from well-known brands to help inspire your website transformation. Breaking down by price is also wise, appealing to those on a budget or offering an easy solution for Secret Santa shoppers.

Banners

Inkbot Design

JULY 15, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Your Brand is Lying: 12 Signs You Need a Rebrand Now Nobody wakes up thrilled at the prospect of a rebrand. It's your reputation, promise, and entire market presence. You know their problems, their language, and their budget.

Brand

Inkbot Design

FEBRUARY 25, 2025

Here's the brutal truth: in today's market, social media isn't just importantit's everything. Targeted Marketing: Social media allows brands to segment their audience based on interests, demographics, and behaviour, making it easier to tailor marketing efforts for maximum impact. billion users, respectively.

Media

Inkbot Design

JULY 4, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Why Your Approach to Branding for Small Businesses is Failing Let’s be honest. This is the strategy. Step 1: Stop Trying to Be For Everyone Small businesses ‘ biggest mistake is trying to appeal to the broadest possible market.

Branding

Inkbot Design

JULY 15, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Local Brand Positioning: Stop Being a ‘Local Business' Calling your business “local” is meaningless. It’s a passive descriptor, not a strategy. It is not a community integration strategy. That’s not how it works.

Brand

We And The Color

JULY 29, 2025

This predictability is appealing for new businesses, as it allows for clear budgeting. Getting Started with Shopify: A Streamlined Experience Shopify is renowned for its user-friendly interface. You’ll find a plethora of options for marketing, shipping, inventory management, and more.

Theme

We And The Color

MARCH 1, 2025

We’ll explore the different types of bad clients, offer practical strategies for handling them, and help you protect your time, energy, and creative spirit. The Scope Creeper: Constantly adds “just one more thing” to the project without adjusting the budget or timeline. This article is your survival guide.

Client

Inkbot Design

JUNE 27, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 5 Website Design and Content Strategies To Connect With Customers How do you use website design and content to connect with your ideal customers? Personalisation is a non-negotiable element of a successful marketing strategy.

Web Design

Inkbot Design

JULY 28, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Are You Encouraging User-Generated Content or Just Begging? You’re thinking like a marketer. Big and small, brands are obsessed with their customers becoming a volunteer marketing army. To do your marketing for you?

Marketing

Inkbot Design

FEBRUARY 20, 2025

The red logo signalled energy and boldness in a market dominated by blue-suited IBM types. This aligned with their expansion beyond education into corporate markets. The Corporate Refinement (1996) In 1996, Cisco dropped a cleaner, more corporate-friendly logo.

Brand

Creative Bloq

JULY 11, 2025

So far, discussions have covered filmmaking and Hollywood, reinvention, social media and marketing, and AI, a particularly hot and sometimes controversial topic for creatives. The Social Media Marketing Podcast was formed in 2012 and aims to demystify and inform small business owners and marketers alike.

Entertainment

Inkbot Design

JUNE 27, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Why the PayPal Logo is Both a Genius Move and a Boring Mess You don’t love the PayPal logo. The logo was a stark, stylised ‘X’ with a 3D effect, looking like it belonged on the side of a spaceship in a low-budget film. You don’t hate it, either.

Branding

Design Beep

JULY 25, 2025

Zoom Best for: Video conferencing and virtual meetings While many platforms offer video calling, Zoom has distinguished itself through reliability and user-friendly features that make virtual meetings feel more natural and engaging. Budget and Cost Scaling: Consider both current costs and how pricing scales as your team grows.

Project Management

Inkbot Design

DECEMBER 20, 2024

You probably have if you've been in the marketing game for a while. That's classic drip marketing in action! Many marketing platforms allow you to create detailed customer journeys so you can set them and forget them. Your budget. HubSpot : Known for its comprehensive marketing tools, perfect for larger businesses.

Marketing

Inkbot Design

JULY 25, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] User Feedback: How to Collect and Find the Gold The advice to “listen to your customers” is, on its own, spectacularly bad. It’s a distraction that will drain your time, budget, and sanity. The real job isn't collecting feedback.

Patterns

A List Apart

OCTOBER 21, 2021

You know a better understanding of user needs would help the team get clear on what you are actually trying to accomplish, but time and budget for research is tight. Here are just a few great noun foraging sources: the product’s marketing site the product’s competitors’ marketing sites (competitive analysis, anyone?)

Templates

Inkbot Design

JULY 1, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Surprising Reason Your Business Isn't Showing on Google You've launched your website, added all the right pages, and tried a few blog posts. Fix your keyword strategy first; everything else is just noise. Is this true? What's going wrong?

Marketing

Graphic Design Junction

AUGUST 31, 2023

Secrets of digital marketing is the process of using digital channels to reach and engage with your target audience. It includes a wide range of activities, such as search engine optimization (SEO), social media marketing, email marketing , and paid advertising. Content is king in digital marketing. ” 4.

Marketing

Graphic Design Junction

JULY 14, 2024

Search engine optimization, strategies and marketing. Cost-Effectiveness: Compared to hiring a designer to create a custom landing page, Envato’s templates offer a budget-friendly solution. With a wide range of pricing options and subscription plans, you can find templates that suit your specific needs and budget.

Templates

Creative Boom

NOVEMBER 5, 2023

This twirly pink swirl of soy candle goodness is a creation of Bobbi Rae, a Yorkshire-based artist and designer who aims to bring us "uncensored printed goodness" and a "little bit of something for all ages, persuasions and budgets". Judgemental and moody, squashy and creepy, this is the perfect present for the lover of unique things.

Arts and Crafts

Just Creative

NOVEMBER 24, 2020

As businesses continue to divert their budgets toward content creation and digital marketing, so does the demand for marketing images, infographics, video content, social media marketing, packaging design and website design. In the age of digital marketing, graphic artists and designers have taken center stage.

Vectors

Just Creative

JUNE 3, 2020

Most tools offer a user-friendly interface with drag and drop functionality, making it incredibly easy to build your website. If you have the budget for the monthly fees and value convenience of use, then a web design software tool is a great option. Webflow markets itself as a better alternative to WordPress. Squarespace.

Web Design

Creative Boom

JULY 14, 2024

Understanding what 'works' is crucial, and while AI expands possibilities even on tight budgets, taste, style and creativity – fundamentally human traits – remain key differentiators." It's now less about your technical skills and more about your ideas in terms of concepts, branding and strategy.

Arts and Crafts

Designer Daily

JUNE 22, 2023

With the Internet’s vast reach, digital ads can traverse geographical barriers and reach a global audience, opening doors to international markets. Even in our digital age, print ads resonate well with audiences that appreciate tangible connections, often more impactful within local or niche markets. Why Choose Lunacy?

Advertising

Graphic Design Junction

MAY 26, 2024

It can solidify the brand identity, guiding marketing decisions and product development. It provides a solid foundation upon which other branding elements, such as color schemes, typography, and marketing materials, are built. Differentiation in the Market : A distinctive logo helps a new business stand out in a crowded marketplace.

Branding

Just Creative

JANUARY 27, 2020

Here are our tried-and-tested ideas on how to start your first business even with zero budget: 1. Since we’re working with a tight budget, hiring employees or freelancers may be out of the question for now. It will require a lot of promotion and digital marketing efforts. The problem is, you don’t have money to invest.

Networking

Graphic Design Junction

MAY 11, 2024

But in a world bombarded with flashy marketing, how do you create a business card that stands out? Make a lasting impression effortlessly with this modern and versatile design, ready to amplify your promotion strategies. Its clean and professional layout suits various industries, ensuring broad market appeal and business growth.

Color Schemes

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. With emerging technologies, new platforms, and shifting consumer behaviours, strategies that were effective yesterday may no longer deliver results today.

Marketing

Inkbot Design

OCTOBER 8, 2023

Branding on a Budget: Maximising Impact without Breaking the Bank If you can't afford to hire a branding agency , this is the guide for you. It is designed to be practical and packed with tips and suggestions for creating an effective brand strategy without spending a small fortune on consultants. If they can do it, so can you!

Branding

Just Creative

AUGUST 31, 2020

It will depend on the client’s needs, their budget and the size of their business in terms of number of employees and offices. These will end up being used by the client when producing marketing collateral in house, such as in Word and PowerPoint or their email newsletter. friendly vs formal). Visual Components. whom they serve.

Branding

Inkbot Design

APRIL 19, 2023

Visual Marketing: How to Use Images to Boost Your Brand Visual marketing is a potent force in digital branding, and as Neil Patel would say, “It's high time you harness its power.” That's why, as a savvy marketer, you must embrace the power of visual content to tell your brand's story in a captivating and memorable way.

Marketing

Inkbot Design

AUGUST 19, 2024

How to Build a Brand on a Small Budget You do not need much money to create an outstanding brand. Understanding the Basics of Branding Before I show you the weeds of budget-friendly branding strategies, let's define what “branding” means. This extends your coverage without inflating your budget.

Branding

Inkbot Design

MAY 18, 2023

Website Redesign Strategy: Refresh Your Online Presence We bet you've experienced this – you click on a website, and it feels like you've just stepped into a time machine. This is where a website redesign strategy comes into play. Flashing GIFs? Comic Sans? You got it. Broken links? The last update? Circa 1999. So, buckle up!

Web Design

Inkbot Design

JULY 6, 2023

15 Tips for Effective Marketing Materials: Captivate, Convert, and Conquer Welcome to an exciting article that delves into the fascinating world of effective marketing materials. Whether you're a seasoned marketer or just dipping your toes into the vast ocean of advertising, you're in for a treat.

Marketing

Inkbot Design

JULY 29, 2023

How to Revive Your Business: Strategies for Thriving in Challenging Times Greetings, ambitious entrepreneurs and steadfast business owners! During our time together, we will uncover battle-tested strategies and industry insights to revive your business, spur innovation, and future-proof your business for the better days ahead.

Marketing

Canny

OCTOBER 31, 2022

They also have the task of heavily influencing purchasing decisions as consumers are more swayed by convenience than desire in this type of market. This is where FMCG marketing comes into play, as the type of campaigns you create and the way you position your product is key. Direct to consumer marketing. Market segmentation.

Marketing

Inkbot Design

APRIL 5, 2023

They should also have a good understanding of market trends and customer preferences and strong business acumen to manage finances and negotiate effectively with suppliers and market products. 4 – eCommerce store Opening an eCommerce store requires technical skills, business acumen, and marketing expertise.

Internet and Software Development