Creative Boom

JANUARY 27, 2025

Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.

Branding 354

Branding Brand Textures Marketing 354

Creative Boom

JANUARY 14, 2025

While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it.

Branding 408

Branding Brand Animation Graphic 408

Creative Boom

OCTOBER 14, 2024

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. What if waste wasn't actually waste?

Branding 435

Branding Brand Arts and Crafts Tourism 435

Designer Daily

NOVEMBER 22, 2024

The car brand went for something totally different from their usual ads, as you can see in the embedded video above. If it’s defined by the positive/negative ratio of the reactions, it was a total failure. So, what’s the problem with the new branding? The first issue is that the re-design was totally off-brand.

Branding 393

Branding Brand Media Graphic Design 393

Creative Boom

NOVEMBER 3, 2024

Their insights reveal a complex landscape where technology and humanity intersect in unexpected ways. And in these changing times, they're very much worth paying attention to, even if you're the sort of person who generally ignores trends. That's how Jan Eumann, executive creative director at Wolff Olins , is feeling right now, anyway.

Arts and Crafts 521

Arts and Crafts Branding Brand Agency 521

Creative Boom

MAY 22, 2025

In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing. For many, it's the biggest and most nerve-wracking night in the creative calendar.

Arts and Crafts 402

Arts and Crafts Sports Agency Networking 402

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Branding 436

Branding Brand Client Agency 436

Creative Boom

DECEMBER 2, 2024

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

Marketing 274

Marketing Marketing Branding Brand 274

Creative Boom

DECEMBER 2, 2024

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

Agency 483

Agency Illustration Illustrator Arts and Crafts 483

Creative Boom

JANUARY 8, 2025

The London motion directors at Kitchen have unveiled a gorgeously dazzling and psychedelic animation for The Great Frog Vintage Market. Your eyeballs are in for a wild ride if you happen to land on any of the social accounts promoting The Great Frog a jewellery brand going back to the 1970s, famous for its eclectic rock star collections.

Animation 483

Animation Client Photoshop Production 483

Creative Boom

JUNE 8, 2025

Led by Eddie Opara at Pentagram, this new dynamic branding system for security platform MIND uses swirling motion and parametric brainwaves to visualise the platform's machine-speed threat detection capabilities. There were several goals for our new brand identity.

Marketing 244

Marketing Marketing Branding Brand 244

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. The 2014 identity is a great piece of design, and it served GF Smith brilliantly for a decade.

Branding 289

Branding Brand Digital Manufacturing 289

Creative Boom

FEBRUARY 20, 2025

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.

Animation 285

Animation Digital Branding Brand 285

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.

Agency 469

Agency Branding Brand Media 469

Creative Boom

OCTOBER 30, 2024

It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.

Photography 285

Photography Branding Brand Agency 285

Creative Boom

DECEMBER 2, 2024

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

Agency 449

Agency Illustration Illustrator Arts and Crafts 449

Design Milk

MARCH 24, 2025

The Tegeta marketing department has unveiled its newly designed office in Tbilisi, Georgia, redefining the modern workspace with a focus on functionality, comfort, and sustainability. Employees benefit from height-adjustable desks, allowing them to alternate between sitting and standing positions throughout the day.

Color 279

Color Production Marketing Marketing 279

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. With rapid advancements in technology, the rise of artificial intelligence, and a renewed focus on sustainability, design is becoming more dynamic and inclusive. What is Maximalism?

Web Design 245

Web Design Web Design Arts and Crafts Digital 245

Creative Boom

NOVEMBER 11, 2024

The vast majority of them told us a positive story about how the industry is working to build a future that balances global impact with local relevance. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good. Image licensed via Adobe Stock Down in the dumps? Take heart!

Client 477

Client Branding Brand Agency 477

Creative Boom

FEBRUARY 10, 2025

Stories of brands using AI in their latest campaign have become a daily occurrence. But by understanding AI's limitations, refining a unique style, and embracing new tools, creatives can stay ahead. Illustrator Tom Woolley shows us how to future-proof your career in an evolving industry.

Illustration 371

Illustration Illustrator Arts and Crafts Freelance 371

Creative Boom

APRIL 16, 2024

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. This new logo replaces the previous static wine glass mark.

Marketing 487

Marketing Marketing Branding Brand 487

Creative Boom

FEBRUARY 12, 2025

Credit: Lola Vasco Credit: Lola Vasco OFFF's role in shaping creative trends Across its history, OFFF has been at the forefront of major shifts in design, branding, motion, and interactive technology. Web development, typography, branding, motion and VFX. That commitment to evolution is part of what has kept OFFF relevant.

Digital 404

Digital Networking Animation Art 404

Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

Marketing 222

Marketing Marketing Production Branding 222

Creative Boom

JANUARY 28, 2025

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. For many of the brands she works with, the first thing that comes to mind when they say "premium" is something that looks like Apple. Creative clichs we're leaving behind in 2025 1.

Client 469

Client Marketing Marketing Branding 469

Creative Boom

SEPTEMBER 16, 2024

Originally established in 2008 as a boutique grocery store, Anton&Anton has now started to position itself as a soulful alternative to large supermarket chains. The market dynamics had shifted significantly during the pandemic," explains Piëtke.

Branding 469

Branding Brand Illustration Illustrator 469

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

Branding 483

Branding Brand Packaging Design Advertising 483

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Branding 195

Branding Brand Fashion Digital 195

Creative Boom

MARCH 28, 2023

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés. We needed to tell a story."

Branding 508

Branding Brand Marketing Marketing 508

Creative Boom

JUNE 12, 2024

The organiser of events for the marketing and fintech industries has a new dynamic identity, conveying the power of convergence. Following the recent sale of its digital commerce and product design businesses, Ascential has become more streamlined and focused on events serving the marketing and fintech industries.

Patterns 460

Patterns Agency Branding Brand 460

Creative Boom

MARCH 25, 2024

Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country. Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel.

Marketing 508

Marketing Marketing Arts and Crafts Tourism 508

Creative Boom

DECEMBER 18, 2024

So they turned to DesignStudio , a branding and design agency based in London, New York and Sydney, to help focus their positioning, evolve their identity and energise their community. As a result, they refocused the brand's positioning. Visual identity The brand identity needed to represent this ambition.

Branding 244

Branding Brand Textures Digital 244

Creative Boom

NOVEMBER 7, 2023

The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'.

Branding 495

Branding Brand Client Illustration 495

Creative Boom

MARCH 12, 2024

Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' The aim was to position Decathlon "as a maker, not just a retailer". Us neither.

Sports 541

Sports Branding Brand Portfolio 541

Graphic Design Junction

NOVEMBER 4, 2024

The clean and elegant page designs are easy to tailor, enabling you to customize your resume quickly for any position. design, marketing) can use more colorful, modern templates, while conservative fields (e.g., Customize to Fit Your Brand Change colors, fonts, and other style elements if needed, but keep them consistent.

Templates 268

Templates Fonts Photoshop Adobe 268

Creative Boom

OCTOBER 10, 2023

It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. The move is part of a drive to ensure competitive edge, distinction, and creative consistency across Deliveroo's ten local markets.

Agency 469

Agency Branding Brand Coding 469

Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. We're here to challenge the market but do it sustainably. We want to make waves," says Simon Ferniot, CEO & co-founder at OLALA!

Branding 514

Branding Brand Production Marketing 514

Creative Boom

NOVEMBER 7, 2023

The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'.

Branding 475

Branding Brand Client Illustration 475