Creative Boom

FEBRUARY 4, 2024

Vibrant and optimistic new brand accompanied by renewed call to restore wetlands and unlock their power. Creative agency GOOD has unveiled a new brand and brand purpose for international wetland restoration charity WWT. The brand idea mirrors this optimism: Wetlands are the way.

Branding 467

Branding Brand Agency Marketing 467

Creative Boom

SEPTEMBER 24, 2024

Consumers like the idea of established brands, but "old" and "mattress" aren't words that go together well. However, when we think about mattresses, we tend to gravitate to new, flashy brands with access to the latest supportive technologies. Ostermoor teamed up with Parker to help square that circle.

Branding 329

Branding Brand Arts and Crafts Marketing 329

Creative Boom

JANUARY 29, 2024

A taste of 'the good life' at the heart of revitalisation brief for growing Italian food brand. Global brand and digital studio Koto has completed a new identity and built a new e-shop for the Italian food marketplace Gustini.

Production 468

Production Graphic Design Patterns Branding 468

Creative Boom

MARCH 11, 2024

After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website. More recently, in the budget announcement on 6 March, Chancellor Jeremy Hunt confirmed an additional £2.5

Education 501

Education Branding Brand Digital 501

Creative Boom

MARCH 30, 2023

Brewing brand Stella Artois traces its origins back to 1366 but doesn't wish to be considered old-fashioned. Hence they've created a new 'brand world' to make the drink relevant to, and reflective of, a whole new generation. If young people don't see their lives reflected in a brand's marketing, they'll soon turn away.

Photography 545

Photography Branding Brand Fashion 545

Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

Brand 481

Brand Branding Marketing Marketing 481

Creative Boom

SEPTEMBER 19, 2023

Brand concept "The debate of whether to retain the lion in the redesigned logo did come up during our creative process," explains Adam Ewels, design director at The Click. However, we quickly realised the lion contributed a huge amount of brand equity." Another significant addition to the new branding is the infamous 's'.

Branding 492

Branding Brand Arts and Crafts Print 492

Creative Boom

AUGUST 14, 2023

No stranger to innovation, the Glenlivet distillery is constantly looking for ways to shake up its cocktails in a way that surprises and stays true to the brand. This was achieved by a golden silhouette of a sleek bottle which forms the basis of the branding.

Agency 368

Agency Fashion Brand Branding 368

Creative Boom

MARCH 14, 2023

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. Because that's exactly what the new sneaker brand Novella is all about. This new premium sneaker brand is built around stories. If you're a creative, probably not.

Sports 468

Sports Agency Artist Brand 468

Graphic Design Junction

DECEMBER 11, 2023

In the contemporary landscape, logos are ubiquitous, adorning platforms such as YouTube channels, Instagram profiles, Facebook reels, and even the personal branding of TikTok creators. Heytaxi — Branding & Identity By Oleg Kulik 8. In essence, a truly exceptional idea should possess the power to spread like wildfire.

Branding 327

Branding Brand Agency Digital 327

Creative Boom

FEBRUARY 2, 2023

Credit: Robot Food / Harringtons Robot Food Client Director Jess Cook sat down with Creative Boom to discuss the many nuanced considerations of designing brands that resonate with modern pet parents and how her team's love and respect for animals helps them design human-centred brands that pets will love, too.

Animation 368

Animation Branding Brand Photography 368

Creative Boom

FEBRUARY 13, 2023

Inspired by how nature protects its content, Tomorrow Machine and their partners, the global juice company Eckes Granini and the branding agency F&B Happy , set out to develop a juice bottle made from material so pure you can eat it – think along the lines of a fruit peel. Biodegradable packaging itself is not a new concept.

Agency 511

Agency Production Brand Branding 511

Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

Branding 492

Branding Brand Client Agency 492

Creative Boom

MAY 18, 2025

The iconic British car brand, known for its sleek designs, racing heritage and unmistakable growler emblem featuring its big cat mascot, made a dramatic pivot that both alienated its existing customer base and failed to resonate with new audiences. So what went wrong, and what lessons can other brands learn from this costly misstep?

Agency 514

Agency Branding Brand Advertising 514

Creative Boom

FEBRUARY 26, 2023

Author Donald Miller draws from his own experience as the founder of StoryBrand, a marketing consulting firm, to provide a step-by-step approach that is easy to understand and implement. Miller's approach emphasises the importance of creating a clear and compelling brand message that resonates with your target audience.

Marketing 476

Marketing Marketing Consulting Freelance 476

Creative Boom

FEBRUARY 12, 2023

Ragged Edge has rebranded Homa, a Paris-based gaming technology lab, boosting the brand's equity among independent game developers and gamers who love the lab's games. To build a talent brand that would attract the world's best engineers. That meant re-engineering the brand from the inside out.

Branding 415

Branding Brand Coding Graphic 415

Graphic Design Junction

JANUARY 9, 2022

Trends that, if you utilize them early enough, might give you an edge over other web designers in the market today. Each web design have unique story with amazing concept and UIUX. In this website gallery we showcased newly created award winning websites. You may be interested in the following articles as well. Hope you like it. kirifuda inc.

Web Design 359

Web Design Web Design Arts and Crafts Digital 359

Creative Boom

APRIL 22, 2022

Not only does Foodvisor help you track your food habits, but it's also nice to look at, as it's just enjoyed a brand refresh courtesy of London studio Koto. We created a brand strategy, visual identity, and tone of voice that builds on Foodvisor's supportive nature and elevates its role in helping people achieve their goals.".

Illustrator 221

Illustrator Illustration Brand Branding 221

Graphic Design Junction

MARCH 11, 2024

In today’s competitive marketplace, building a strong brand is essential for success. A brand visual identity which including brand logo, website, mobile app and stationery items are playing a pivotal role in shaping its perception among consumers, distinguishing it from competitors, and fostering loyalty and trust.

Branding 283

Branding Brand Inspiration Arts and Crafts 283

Graphic Design Junction

JANUARY 16, 2022

Strong brand strategy is the need of an era of entrepreneurship. Such as an e-commerce store, print on demand, providing services, digital marketing, drop shipping, etc. Every type of business needs a well-thought-out brand strategy. A strong brand strategy helps to position the brand in the consumers’ minds.

Branding 319

Branding Brand Color Schemes Marketing 319

Just Creative

MAY 28, 2020

When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. In this guide, we’ll look at seven of the most common types of branding.

Branding 260

Branding Brand Corporate Branding Marketing 260

Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? Sometimes, brands evolve, consumers' needs shift, or market dynamics change. Your brand might feel tired and dated. Think about iconic brands. Is it the logo?

Branding 98

Branding Brand Arts and Crafts Media 98

Creative Boom

AUGUST 19, 2024

What better way to brand a sweet treat than through a bespoke typeface that literally looks good enough to eat? Beirut-based food processing company Gandour founded its baked goods range Yamama in the 1980s, and since then, the brand has established itself as a family favourite across the Middle East. Yes, the rhyme was intentional.

Branding 273

Branding Brand Patterns Inspiration 273

Just Creative

AUGUST 31, 2020

Entering the world of freelancing gradually provides one other major advantage: the ability to experiment with your markets and find a sustainable source of business. We’re more than halfway through 2020, and the freelance gig economy continues to expand full-throttle as a viable primary source of income for all types of professionals.

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Freelance Freelance Internet and Software Development Self-employed 315

Under Consideration / Brand

JUNE 10, 2020

Today, Heinz manufactures thousands of food products in plants on six continents and markets these products in more than 200 countries and territories. Today, Heinz manufactures thousands of food products in plants on six continents and markets these products in more than 200 countries and territories. Packaging examples, after.

Branding 140

Branding Brand Marketing Marketing 140

Inkbot Design

MAY 11, 2022

Why Hire a Creative Branding Agency ? As a small business owner, you are well aware of the costs associated with brand development. You may also know that some businesses hire a branding agency for these services. But, what are some of the benefits of hiring a creative branding agency versus doing it yourself?

Agency 122

Agency Branding Brand Marketing 122

Noupe

NOVEMBER 24, 2020

Despite what some may think, brand awareness and brand equity aren’t the same. While brand awareness is how aware customers are of a brand, brand equity refers to customers’ perceived worth of the brand. Brand Awareness. What is brand awareness? Benefits of brand awareness.

Branding 115

Branding Brand Programming Marketing 115

The Branding Journal

FEBRUARY 24, 2021

In an increasingly competitive marketplace, brands are now more than ever presented with the challenge of capturing and sustaining market share and keeping their customers loyal. Defining Brand Equity. Put simply, brand equity represents the value of a brand. Brand Loyalty. Brand Awareness.

Branding 105

Branding Brand Marketing Marketing 105

Inkbot Design

FEBRUARY 19, 2025

While their competitors were slapping family crests on bottles and calling it “branding,” Johnnie Walker was methodically engineering visual psychology to penetrate markets across 180+ countries without saying a single word. Here's the brutal truth most marketers miss: People don't buy products. The market context?

Digital 40

Digital Branding Brand Marketing 40

Canny

JUNE 1, 2021

“Should we go for a brand refresh or full rebrand?”. But: Regardless of whether you decide to go for a small tweak, or a substantial change, you probably have a lot of branded collateral (swag, merchandise, promotional materials, or otherwise) that will all need to change too. What is a Brand Refresh? free ebook. get for free.

Branding 145

Branding Brand Agency Marketing 145

Design Milk

DECEMBER 23, 2021

First, is the observational photo series conceived by hej studios’ Creative Director, Brini Fetz, and brand strategist Lisa Langmantel, captured by Austrian-based photographer Angela Lamprecht. Radiant Red Pepper Cooler Cocktail Recipe. But decidedly, the star ingredient of this drink is red pepper. A Year of Culinary Rooted Creativity.

Exhibition 246

Exhibition Artist Inspiration Marketing 246

Inkbot Design

SEPTEMBER 2, 2024

6 Keys to Successful Branding: Unlock Your True Potential Have you ever wondered why some brands attract a following while others simply fade into the background noise of the marketplace? No, the brands that capture our hearts, minds, and wallets have unlocked a powerful secret: they've mastered the art of branding.

Branding 98

Branding Brand Marketing Marketing 98

Inkbot Design

OCTOBER 24, 2023

How to Set Branding Objectives for Business Success Setting the right branding objectives is crucial for any business looking to make its mark. But what exactly are branding objectives, and why do they matter? The key is ensuring these branding objectives align with and help accomplish your broader business goals.

Branding 98

Branding Brand Marketing Marketing 98

Graphic Mama

JULY 12, 2022

You can measure the success of your company easily by financial statements, customer satisfaction, new and returning customers, employee performance reviews, and staying current on the market. Your brand’s value, however, depends on the public perception of your brand and its recognition compared to its generic equivalents.

Branding 77

Branding Brand Marketing Marketing 77

Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

Branding 133

Branding Brand Marketing Marketing 133

The Branding Journal

APRIL 26, 2021

In this article, we’re looking at the top branding courses for entrepreneurs, marketers, designers, and anyone who pursues a career in the field of branding. In this article, we’re looking at the top branding courses for entrepreneurs, marketers, designers, and anyone who pursues a career in the field of branding.

Branding 119

Branding Brand Presentation Programming 119

Inkbot Design

FEBRUARY 20, 2025

In 1982, when Adobe was just a scrappy startup founded by Warnock and Charles Geschke (ex-Xerox PARC rebels), they needed a visual identity to stand out in the emerging software market. The refined logo reflected growing confidence as they expanded beyond fonts into the broader creative software market. This wasn't random.

Adobe 40

Adobe Digital Production Brand 40