Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.

Brand 474

Brand Branding Arts and Crafts Travel 474

Creative Boom

AUGUST 18, 2024

Digging around in the archives revealed some interesting and ownable brand stories that the studio used to solidify its position as 'THAT juice'. Branded juices are increasingly being viewed as a commodity and in decline, with consumers opting for own-label juices instead.

Brand 458

Brand Branding Fonts Packaging Design 458

Creative Boom

FEBRUARY 11, 2024

The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach. More than half a billion creative brand assets are managed in XR's enterprise platform.

Production 467

Production Entertainment Advertising Advertising 467

Creative Boom

MARCH 24, 2025

In an era of overwhelming visual content, a new report from the artist-owned cooperative Stocksy offers a roadmap to authentic curation and meaningful differentiation. The findings are simultaneously sobering and empowering for designers seeking to differentiate their work. Us too and it seems we're not alone.

Arts and Crafts 259

Arts and Crafts Patterns Artist Agency 259

Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. From the perspective of a customer, this makes it difficult to choose a brand to buy from as the different offerings can blend into one. This can lead to repeat purchases and brand advocacy.

Marketing 148

Marketing Marketing Brand Branding 148

Creative Boom

JULY 8, 2024

Created to rival wines made in Provence, Folc's new bottle and brand design is a combination of "fitting in and standing out". The Cannons founded Folc in 2019, and now, five years later, they've become England's leading rosé brand. This meaning is now communicated through the brand phrase "good folk drink Folc".

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Illustration Illustrator Brand Branding 475

Creative Boom

AUGUST 11, 2024

The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. A key challenge was differentiating each festival location while maintaining a cohesive aesthetic. 57 Festivals is a London-based company specialising in live comedy.

Branding 486

Branding Brand Arts and Crafts Illustration 486

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

Web Design 244

Web Design Web Design Arts and Crafts Digital 244

Creative Boom

JUNE 12, 2024

In light of this transformation, Ascential needed new branding to represent this new, focused offering. So it teamed up with DesignStudio , the global brand agency with studios in London, New York, Shanghai and Sydney whose clients include Airbnb, Premier League, Panasonic, British Airways, Logitech, AT&T and Riot Games.

Patterns 459

Patterns Agency Brand Branding 459

Creative Boom

SEPTEMBER 10, 2024

The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. Until now, that brand identity has been very much fragmented.

Marketing 466

Marketing Packaging Design Marketing Brand 466

Creative Boom

OCTOBER 6, 2023

Designed in collaboration with North , the fresh brand is inspired by a murmuration of birds or a shoal of fish with letterforms of the Howden name brought together to reflect this unified sentiment. In the UK, Howden is introducing its brand to a consumer retail audience, with insurance brokers offering consultancy on the high street.

Brand 448

Brand Branding Networking Consulting 448

Creative Boom

APRIL 14, 2024

It's a clever word combo nonetheless, and thankfully, the founders of this new fast-food brand had the sense to commission brand mascots that could sell the idea visually, helping its meaning become immediately obvious. The two characters are a development of the core element of their brand: the 'o' in the logo," she explains.

Brand 497

Brand Branding Illustration Illustrator 497

Creative Boom

OCTOBER 6, 2024

How to do video One way I've differentiated our videos in a sea of noise has been to put my face to some of them: literally talking to the camera to share tips, inspiration, and insights with you all. The creative field is increasingly interconnected with tech, and staying ahead of these trends can be a great way to differentiate yourself.

Marketing 458

Marketing Marketing Consulting Client 458

Creative Boom

APRIL 3, 2023

The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding. It strongly taps into nostalgia to enhance the brand's appeal.

Brand 541

Brand Branding Production Marketing 541

Creative Boom

AUGUST 12, 2024

With more options for pet nutrition popping up, Nutriment's new brand hopes to make it easy for owners to choose the best science-backed food for their pets. Pet food brand Nutriment was founded in 2013 when raw diets were still a small niche within the category.

Brand 448

Brand Branding Photography Packaging Design 448

Creative Boom

OCTOBER 10, 2023

It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. It may seem like a long time, but it meant we could build something that works for everyone and something all of Deliveroo can be proud of," says Emily Somers, global director of brand and creative.

Agency 468

Agency Brand Branding Coding 468

Creative Boom

MARCH 18, 2024

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski.

Travel 497

Travel Brand Branding Illustration 497

Creative Boom

JUNE 6, 2023

Building trust in Airtm's products and services also helped differentiate the digital wallet from its competition and became the foundation of the entire brand. "At At the heart of the Airtm brand sits the prism which both conceptually and visually inspires the entire brand world," David adds.

Digital 482

Digital Textures Theme Brand 482

Creative Boom

SEPTEMBER 15, 2024

Forest Gum by Jens Nilsson From plant-based ice cream to sustainable chewing gum, these forward-thinking branding projects are reshaping the food and beverage landscape across the world. With that in mind, we've picked five of the best new branding projects for September to inspire your own projects.

Brand 459

Brand Branding Production Fonts 459

Creative Boom

SEPTEMBER 22, 2024

The founder of the three-year-old Brooklyn studio explains how they're blending strategy, language and design and helping redefine brand communication in the AI era. In the competitive world of design and branding, it's rare to find a design studio that truly breaks the mould. We really care about words," Adam states.

Client 459

Client Agency Brand Branding 459

Creative Boom

DECEMBER 16, 2024

In short, just as with food, where the first bite is with the eye, much of the enjoyment of wine stems from its branding. They envisioned a drinks brand that perfectly complements every occasion, believing that it's the small victories, big accomplishments and little moments of happiness that truly bring meaning to our lives.

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Brand Branding Illustration Illustrator 417

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

Brand 467

Brand Branding Production Arts and Crafts 467

Creative Boom

MAY 17, 2023

The iconic concert hall's new branding evokes the emotion and eclecticism of its music by majoring in motion and interactivity. The new system places music at the very heart of the brand, whether it's electro, opera, jazz or classical. Running through the new brand identity is a system of lines governed by the logo.

Animation 523

Animation Digital Brand Branding 523

Creative Boom

DECEMBER 12, 2023

The Seattle agency draws on modular and geometric forms to create striking new branding for Kirkland Urban, a mixed-use development in King County, Washington. Branding plays a big part in this, of course. Graphic elements People People created a bright and playful building-block-inspired brand to bring the concept to life.

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Publication Brand Branding Graphic 426

Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

Sports 501

Sports Photography Brand Branding 501

Creative Boom

MARCH 28, 2023

As great as the product is… we knew it wouldn't break through without a distinctive brand behind it. Inspired by the brand name, the 'a' represents the tying of the knot while putting on an apron and getting ready to get to work. We needed to tell a story." It's our little montage moment: get your apron on and get going."

Branding 508

Branding Brand Marketing Marketing 508

Creative Boom

JUNE 25, 2024

From text messages to social media posts to brand identities, icons and pictograms have become essential tools for conveying information rapidly and clearly. Which is why we make the differentiation in the book's subtitle. These visual signs have evolved significantly, finding their place in road signs, branding and digital interfaces.

Print 516

Print Theme Arts and Crafts Digital 516

Creative Boom

OCTOBER 16, 2024

Read on to discover how designers and brands alike are set to navigate the complex terrain of typography in 2025, balancing functionality with flair and tradition with innovation. With recent trends reflecting on brand's histories and evoking nostalgia, serif type has naturally resurfaced," says Beth.

Fonts 514

Fonts Typography Brand Branding 514

Creative Boom

JULY 22, 2024

Central to the new branding are a deconstructed logo, bespoke typeface, and expressive icons. The new brand world looks to help address this by focusing on the idea that each individual member owns a piece of the cooperative, putting membership at the heart of everything Co-op does," he says.

Textures 485

Textures Brand Branding Vectors 485

Creative Boom

JULY 14, 2024

The biscuit brand's equitable assets have evolved, with a suite of sticker graphics added to the mix. This new project continues the collaboration between the brand and the studio. Sharp says that despite being so well recognised, "the brand's cohesiveness had started to suffer across multiple variant and flavour launches".

Brand 312

Brand Branding Portfolio Packaging Design 312

Creative Boom

SEPTEMBER 24, 2024

Consumers like the idea of established brands, but "old" and "mattress" aren't words that go together well. However, when we think about mattresses, we tend to gravitate to new, flashy brands with access to the latest supportive technologies. Ostermoor teamed up with Parker to help square that circle.

Brand 329

Brand Branding Arts and Crafts Marketing 329

Graphic Design Junction

OCTOBER 17, 2023

A brand’s visual identity encompasses all the elements that represent your business in a visual form. Nowaday building a professional brand visual identity is more critical than ever before. Your brand’s visual identity serves as the face of your company, making it the first point of contact with potential customers.

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Brand Branding Fonts Color 335

Creative Boom

JULY 23, 2023

How do you retain the best of a brand's heritage while making something new? It's a common challenge when embarking on redesigning a much-loved brand. On the other hand, you don't want to jettison all the brand value they've built up over the years and risk upsetting a loyal customer base. Nowhere else can compete with that.

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Theme Brand Branding Entertainment 370

Creative Boom

JUNE 8, 2022

The resulting visual identity consists of a new logo, colour palette, typeface, photography and brand collateral. Although familiar and comforting, these colours buck the category cliché of 'ocean blues', which allows the brand to move away from that old-fashioned perspective around fishing (Captain Birdseye, anyone?).

Photography 397

Photography Fashion Theme Brand 397

Creative Boom

JUNE 3, 2024

The Scandinavian studio created assets to communicate the unique purpose of the skincare brand: to protect skin from city pollutants. Swedish skincare company Urban Kind is a new brand that develops products that protect the skin. Larsson believes the shield is a distinctive and differentiating asset that catches the eye on the shelf.

Production 493

Production Brand Branding Packaging Design 493

Creative Boom

JUNE 11, 2024

But with over seventeen years of brand iterations, its look had become diluted and lost in a sea of sameness. Getting to the heart of the brand So, what was the solution? Their passion, determination, and commitment to providing healthy frozen meals for busy families inspired a brand essence around the slogan 'Food From The Heart'.

Brand 458

Brand Illustration Illustrator Branding 458

Creative Boom

JULY 2, 2024

Frive – formerly known as Lions Prep – was originally targeted at gym goers, while its new brand looks to open the menu to a variety of people needing speedy, nutritious meals. Among Equals has collaborated with ready-to-eat meal brand Frive on its new identity as it moves to improve how we eat in the UK.

Brand 504

Brand Branding Marketing Marketing 504