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Richard Turley gives Air’s identity space to breathe through simplicity and parody

Its Nice That

Sometimes the really intelligent design choices happen right in front of you whilst you’re too busy looking for the ulterior motive. Wim bakery’s branding takes tips from floury work benches and croissant folds 5 days ago Work Graphic Design. How do you create an identity that’s queer-forward without turning to common clichés?

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You don’t need loads of cash to be a great creative – and we can prove it

Its Nice That

To mark the occasion, we’re publishing a series of articles exploring what it means to be a creative starting out today. In this piece, we share tips and resources for making creative work on a budget. The LA-based designer now finds most of her clients through Instagram. No budget, no mockup, no excuse. Just create.

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Video Advertising 101: Essential Tips for Beginners

Inkbot Design

Video Advertising 101: Essential Tips for Beginners Most people think video advertising is some mystical black box that only marketing gurus can crack. In the next few minutes, I will break down the framework that's helped businesses go from zero to hero, using nothing more than strategic video advertising. It's about being purposeful.

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The 10 Best Tools for Identifying Fonts (And When to Use Each One)

Inkbot Design

That perfect font from a competitor's website, an Instagram post, or a PDF brochure. Don't expect miracles from a fuzzy screenshot of an Instagram story. Anything else is a waste of billable hours you should be spending on your own business. Use these tools to get an answer quickly, and then start building your business.

Fonts 40
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Elevating Your Online Presence Through Strategic Branding and Digital Experiences

Inkbot Design

Here's something that might surprise you: three out of four customers will judge whether your business is legit just by looking at your website and how you present yourself online. So, what separates the businesses that thrive online from those that get scrolled past? That's a lot riding on first impressions. It's a sales machine.

Digital 40
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The Fanta Logo History: What Every Rebrand Got Right & Wrong

Inkbot Design

For any entrepreneur or business owner who's ever sweated over their own logo, Fanta's journey is a masterclass in what to do. He scrounged up whatever leftovers he could find—fruit shavings, apple pomace, whey from cheesemakers—and created a new fizzy drink to keep the business alive. The Fanta logo is one of those. So, he improvised.

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The Future of Graphic Design: Trends and Predictions

Inkbot Design

Forget the articles breathlessly promising holographic logos and brain-implanted advertisements. The truth is, as a business owner, you’re probably asking the wrong questions. It can't understand your business goals. What This Means for You (The Business Owner) Your hiring criteria need to change. It has no taste.