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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? But is it a truly global brand in terms of consistent messaging?

Brand 510
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How to Find Lucrative Freelance Graphic Design Jobs

Inkbot Design

According to a recent study, the global freelance graphic design market is expected to reach $78 billion by 2030, growing at a CAGR of 13.6% Are you a whiz at branding and logo design ? Once I focused on branding and identity design , my career took off. from 2022. I remember when I first started as a freelance designer.

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Evolution of the BP Logo: A Century of Design & Branding

Inkbot Design

Evolution of the BP Logo: A Century of Design & Branding Most companies redesign their logo to look prettier. It's the visual evidence of a century-long identity crisis in public. What I found in BP's logo history is a masterclass in both brilliant branding and catastrophic disconnection between image and reality.

Brand 40
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In Gothenburg, Henning Larsen Unveils an Automotive “Forest”

Azure Magazine

Even as the car-maker evolved into a global giant, a Scandinavian sense of understatement remained part of the brand identity. Opened to the public on April 14, the museum and event venue replaces a former industrial building with a welcoming public hub. But it’s a point made tactfully.

Portfolio 115
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Top 10 Eco-Friendly Brands: Leading the Way to a Sustainable Future

Inkbot Design

Top 10 Eco-Friendly Brands: Leading the Way to a Sustainable Future In today's world, where environmental concerns are at the forefront of global discussions, eco-friendly brands have taken centre stage. The brands featured are leaders in integrating environmental stewardship into every aspect of their businesses.

Brand 96
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What Makes Luxury Brand Identity So Desirable?

Inkbot Design

What Makes Luxury Brand Identity So Desirable? Luxury brands have a certain je ne sais quoi, making them irresistible to consumers. As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity. Details matter!

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Blog vs Social Media: Developing a Personal Brand as a Creative Entrepreneur

Inkbot Design

Blog vs Social Media: Developing a Personal Brand as a Creative Entrepreneur As a creative entrepreneur, your brand is big business. Without a personal brand , you're just a faceless entity—which doesn't inspire or encourage consumer trust. Creating a brand identity allows you to showcase your unique talents and skills.

Media 98