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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

While it might have seemed the easy option would be to manipulate the logo digitally, Ogilvy instead went the analogue route. We have a unique opportunity to use our marketing to send a powerful message and bring consumers along our sustainability journey." Analogue authenticity And here's something else that grabbed our attention.

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Top 6 Digital Marketing Trends for Your Small Business

Inkbot Design

Top 6 Digital Marketing Trends for Your Small Business. We are in the second quarter of 2022, where keeping up with dynamic digital marketing trends may seem challenging, but business owners need to do so. With the addition of artificial intelligence , this year’s trends have led to a more digital environment.

Marketing 136
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The Future of AI in Digital Marketing: Trends and Predictions

Template Monster

From customer profiling to targeted communications, AI in digital marketing has the potential to completely transform the advertising sector. Machine learning's ability to sift through mountains of data and draw conclusions about consumer habits makes it a must-have for marketers soon. Personalization. Data analysis.

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10 SEO Benefits Of Embracing Digital Transformation

Inkbot Design

10 SEO Benefits Of Embracing Digital Transformation In today's rapidly evolving digital landscape, staying ahead of the competition is crucial for businesses of all sizes. In 2024, the importance of embracing digital transformation becomes even more apparent, particularly regarding search engine optimisation (SEO).

Digital 78
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8 Best Gamification Marketing Examples From The World’s Leading Brands

Noupe

In marketing, companies use different tactics to create advertisements that not only use elements that are attractive to the general audience but also help recall their brand’s identity. Every company uses a different plan whether it’s a short interactive ad, a brand activation campaign, or in-game marketing.

Marketing 104
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Data Mastery: What Marketers Need to Know

Noupe

According to Statista’s research on big data , 181 zettabytes of data are expected to be created by 2025. As huge as this amount is, it’s good news for marketers. Data is central to successful marketing strategies. But first, more on the importance of data in marketing. One zettabyte equals 1 trillion gigabytes.

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Six of the best B2B trade shows to attend in 2024 and beyond

Moo

If you’re in marketing, you’ll definitely know about this one. 2025, location TBC Future Digital Finance What’s on the agenda? Future Digital Finance is, as you’d imagine, aimed at those in finance. 2025, North America Experimental Marketing Summit What’s on the agenda? When’s the next one?