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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

Brand 440
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Creatives are saying social media is over… so what next?

Creative Boom

Image licensed via Adobe Stock In the week that Meta launches Threads , we ask: can new platforms bring social media back to life? Right now, many of you are saying that's how social media feels. But will these platforms breathe new life into social media? I feel jaded by social media," he says. "On We're not convinced.

Media 538
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

Brand 434
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The Best Courses on Skillshare in 2020

Just Creative

Top Skillshare Courses of 2020. The top Skillshare courses from 2020 are broken down into these categories: Graphic Design, Logos & Branding. Graphic Design, Logos & Branding. Designing Brand Symbols with Sagi Haviv. Beyond a Logo: Design an Overarching Brand Identity System with Ilya Lobanov.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 378
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Humberto Cruz on defining artistic success and building a personal brand

Creative Boom

Well, in 2020, Humberto began selling T-shirts printed with his designs on the site. However, when social media came along, he realised it was a new opportunity to help him become an artist. "I Regular output, a positive attitude and a constantly evolving style have helped Humberto build his brand and achieve a huge following.

Artist 437
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How to Increase Your Brand’s Social Media Engagement

Just Creative

Social media engagement is the new currency for business success. Brands that are looking to perform well on social media measure their performance on the amount of engagement they receive on their social media accounts. The more engaged you are with your audience, the more opportunities will arise for your brand.

Media 290